Force India adopts pink livery for 2017 season
- Published on 14 Mar 2017 13:40
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- By: Rob Veenstra
Sahara Force India takes on a brand new look this year following the signing of a partnership agreement with Europe’s No. 1 water technology specialists, BWT.
The VJM10 will race in pink, magenta and silver to mark the beginning of a long-term relationship with the Austrian-headquartered water brand. The new colours will make their debut at the season-opening Australian Grand Prix in Melbourne.
The partnership represents BWT’s first involvement in Formula One as the brand takes advantage of the sport’s global footprint to promote its unique water treatment products, such as the BWT Magnesium Mineralizer. BWT’s presence is also reinforced with the BWT pink helmets of Sergio Perez and Esteban Ocon to complement the unique BWT pink car.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history. It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”
BWT CEO Andreas Weißenbacher, on BWT’s decision to sponsor a Formula 1 team, says: “The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world. We share with Formula 1 – the premier league of motor sport – the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies.”
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Replies (21)
Login to replyJutlandia
Posts: 191
Ugly colour!
mclarenfan1968
Posts: 1,027
That color is ghey.
denis1304
Posts: 284
takes one to know one ... not that there's anything wrong
mclarenfan1968
Posts: 1,027
No it doesn't take one to know and then go on mock it, that would be counter productive. Your response though shows you have been triggered. You ghey?
denis1304
Posts: 284
not if you are closeted and ashamed of...
I was triggered by your narrow minded homophobic response
is anyone actually "ghey"?
denis1304
Posts: 284
i was triggered by yours narrow minded h0mophobic response
mclarenfan1968
Posts: 1,027
So you were triggered, confirmed. No wonder ;)
If you are trying to make an argument tell it straight, don't beat around the bush. But then again that's all the SJWs do.
denis1304
Posts: 284
looks like you know all the slang. From experience? ... what SJW stands for, I don't know
mclarenfan1968
Posts: 1,027
Yup plenty of experience pwning SJWs on the internets. Much like yourself.
denis1304
Posts: 284
you have this quality ... what it's called ??? ah yes trumpiness
mclarenfan1968
Posts: 1,027
No it's called "pwning SJWs". *glasses on*
f1fan0101
Posts: 1,804
Awesome!!
LightIsRight
Posts: 113
There was too much black, gray and orange anyway. Those are back marker colours.
While I don't like the colour pink I do think a pink car on the grid will be nice.
Victory2011
Posts: 17
ewwww....Not an improvement at all.
mbmwe36
Posts: 533
I seem to remember people saying that would never happen! ;-)
I don't mind it at all, actually. I think it could have been done better, but I like the fact that it's something different, that sets it apart.
Freguz
Posts: 160
Brave choice
Freguz
Posts: 160
And I think they now have a great potential to attract a new group of advertsing companies :-)
Victory2011
Posts: 17
Victoria's Secret perhpas??
Kevin
Posts: 5,294
According to RS200 this is fake news. "Just a clickbait".
OT: awesome livery!
Ram Samartha
Posts: 1,172
I'm thinking the divers aren't very happy about having to give up their own designs being made to wear pink helmets.
calle.itw
Posts: 8,527
I like it! Not exactly what I'd consider a Force India livery, but whatever floats their boat. Fun to see a pink car on the grid.