<< Return to the news list

Formula 1 succeed in growing TV and digital audiences in 2018

  • Published on 19 Jan 2019 13:18
  • 3
  • By: Coilin Higgins

Formula 1 has announced a successful increase in their digital and television platforms in 2018. The rise comes after a content and presentation revamp by new owners Liberty Media for the 2018 season. Areas such as a new logo, TV graphics and the introduction of a streaming service in selected territories has seen a general interest increase.

Liberty Media, who took over from Bernie Ecclestone and the CVC Group after a buyout of Formula One Management in 2016, were looking to revamp the sport in the interest of attracting more viewers, with the most attention focused on younger audiences.

"Formula 1 has registered a significant increase in its audience figures during the 2018 season, across both digital and TV platforms, compared to the previous year." The official Press Release read, which was released today. "In terms of unique viewers, during 2018 the sport once again had an improvement globally (+10%), reaching 490.2-million."

It was noted that F1's biggest markets currently are Brazil, Germany and Italy, where the Chinese market seen a viewing figure three times that of 2017, thanks to the return of the sport to the free-to-air broadcaster, CCTV. It was also revealed that the 2018 Monaco Grand Prix was the most viewed race, peaking at 100 million total viewers. Formula 1's social media platforms also saw a significant rise.

"In 2018 the number of users across Formula 1’s social media platforms also grew significantly, with the total number of followers on Facebook, Twitter, Instagram and YouTube reaching 18.5-million (+53.7 compared to 2017), confirming Formula 1 as the fastest growing major sport on social media platforms." read today's statement.

As well as a rise on social media networks, F1's Youtube seen a staggering 115% rise in growth, the highest of all marquee holder rights on the sight. However, UK viewers will have no option but to opt for Sky Sports in 2019 as F1 is set to be taken off the free-to-air Channel 4, leaving only highlight packages and the British Grand Prix live on the channel, giving Sky exclusive rights. It is yet to be seen how this will affect UK viewership rates of the sport.

F1 News Bernie Ecclestone

Replies (3)

Login to reply
  • calle.itw

    Posts: 8,527

    They've done a good job at it. But I beg of you, unshackle us from Viasat. Carey, Deliver us!

    • + 0
    • Jan 19 2019 - 14:34
  • f1dave

    Posts: 782

    When you're starting from near zero any gains look good.

    • + 0
    • Jan 19 2019 - 17:30
  • mcbhargav

    Posts: 1,332

    There’s substantial opportunity left untapped on the social media and the developing markets with increased middle class. Hope F1 would leave no stone unturned.

    • + 0
    • Jan 19 2019 - 18:35

Related news
Total queries: 4
Total time: 0.26719784736633
timesincestartcallerannotatebtdesc
0.000614
instantiate query log (0Q - total module time: 0.00278902s)
""
0.003407
boot (0Q - total module time: 0.00009990s)
""
0.003509
translation-init (1Q - total module time: 0.00159907s)
""
0.000252960.004845/var/www/dev-priyantha.gptoday.net/public_html/index.php/var/www/dev-priyantha.gptoday.net/public_html/vendor/doctrine/dbal/lib/Doctrine/DBAL/Statement.php:189(stopQuery)
/var/www/dev-priyantha.gptoday.net/public_html/app/Repository/Redirect.php:105(execute)
/var/www/dev-priyantha.gptoday.net/public_html/app/Entities/Redirect.php:112(findByOrigin)
/var/www/dev-priyantha.gptoday.net/public_html/app/Services/Redirects.php:108(getRedirectOrFalse)
/var/www/dev-priyantha.gptoday.net/public_html/app/Router.php:115(checkForDBRedirects)
/var/www/dev-priyantha.gptoday.net/public_html/app/website.php:260(execute)
/var/www/dev-priyantha.gptoday.net/public_html/index.php:11(require_once)
SELECT redirects.id, redirects.origin, redirects.referer FROM redirects WHERE redirects.origin = :origin ORDER BY id 
{"origin":"\/en\/amp\/news\/f1\/244530\/formula-1-succeed-in-growing-tv-and-digital-audiences-in-2018"}
0.005111
controller::news/f1/244530/formula-1-succeed-in-growing-tv-and-digital-audiences-in-2018 (2Q - total module time: 0.16760492s)
""
0.007454870.010185/var/www/dev-priyantha.gptoday.net/public_html/app/Controllers/News.php/var/www/dev-priyantha.gptoday.net/public_html/vendor/doctrine/dbal/lib/Doctrine/DBAL/Statement.php:189(stopQuery)
/var/www/dev-priyantha.gptoday.net/public_html/app/Repository/Article.php:389(execute)
/var/www/dev-priyantha.gptoday.net/public_html/app/Controllers/News.php:127(findNextArticle)
{"function":"F1T\\Controllers\\{closure}","class":"F1T\\Controllers\\News","object":{"current_page":"news"},"type":"->","args":[]}
/var/www/dev-priyantha.gptoday.net/public_html/app/Services/Cache.php:144(call_user_func)
/var/www/dev-priyantha.gptoday.net/public_html/app/Controllers/News.php:158(lazyFetch)
/var/www/dev-priyantha.gptoday.net/public_html/app/Controllers/News.php:47(action_Index)
/var/www/dev-priyantha.gptoday.net/public_html/app/Router.php:269(dispatch)
/var/www/dev-priyantha.gptoday.net/public_html/app/Router.php:195(_load)
/var/www/dev-priyantha.gptoday.net/public_html/app/website.php:260(execute)
/var/www/dev-priyantha.gptoday.net/public_html/index.php:11(require_once)
SELECT Articles.ArticleId AS ArticleId, Articles.RewriteUrl AS RewriteUrl, Articles.ArticleType as ArticleType, Articles.Category as Category, Articles.cntnlang AS cntnlang, RacingSeries.RewriteUrl AS RacingSeriesRewriteUrl FROM Articles INNER JOIN RacingSeries ON Articles.RacingSerieId = RacingSeries.RacingSerieId WHERE Articles.cntnlang = :siteLang AND Articles.SiteId = :siteId AND Articles.Activated = 1 AND Articles.PublishDate < :publishDate AND Articles.ArticleType IN (:param0, :param1, :param2) AND Articles.ArticleId > :articleId ORDER BY Articles.ArticleId ASC LIMIT 1
{"siteLang":"en","siteId":"1","publishDate":"2025-12-16 04:25:00","articleId":244530,":param0":"Nieuws",":param1":"LiveRaceReport",":param2":"Liveblog"}
0.138020990.017668/var/www/dev-priyantha.gptoday.net/public_html/app/Controllers/News.php/var/www/dev-priyantha.gptoday.net/public_html/vendor/doctrine/dbal/lib/Doctrine/DBAL/Statement.php:189(stopQuery)
/var/www/dev-priyantha.gptoday.net/public_html/app/Repository/Article.php:318(execute)
/var/www/dev-priyantha.gptoday.net/public_html/app/Controllers/News.php:128(findPrevArticle)
{"function":"F1T\\Controllers\\{closure}","class":"F1T\\Controllers\\News","object":{"current_page":"news"},"type":"->","args":[]}
/var/www/dev-priyantha.gptoday.net/public_html/app/Services/Cache.php:144(call_user_func)
/var/www/dev-priyantha.gptoday.net/public_html/app/Controllers/News.php:158(lazyFetch)
/var/www/dev-priyantha.gptoday.net/public_html/app/Controllers/News.php:47(action_Index)
/var/www/dev-priyantha.gptoday.net/public_html/app/Router.php:269(dispatch)
/var/www/dev-priyantha.gptoday.net/public_html/app/Router.php:195(_load)
/var/www/dev-priyantha.gptoday.net/public_html/app/website.php:260(execute)
/var/www/dev-priyantha.gptoday.net/public_html/index.php:11(require_once)
SELECT Articles.ArticleId AS ArticleId, Articles.RewriteUrl AS RewriteUrl, Articles.ArticleType as ArticleType, Articles.Category as Category, Articles.cntnlang AS cntnlang, RacingSeries.RewriteUrl AS RacingSeriesRewriteUrl FROM Articles INNER JOIN RacingSeries ON Articles.RacingSerieId = RacingSeries.RacingSerieId WHERE Articles.cntnlang = :siteLang AND Articles.SiteId = :siteId AND Articles.Activated = 1 AND Articles.PublishDate < :publishDate AND Articles.ArticleType IN (:param0, :param1, :param2) AND Articles.ArticleId < :articleId ORDER BY Articles.ArticleId DESC LIMIT 1
{"siteLang":"en","siteId":"1","publishDate":"2025-12-16 04:25:00","articleId":244530,":param0":"Nieuws",":param1":"LiveRaceReport",":param2":"Liveblog"}
0.172719 cacheAble: yes
module:News\Result (0Q - total module time: 0.00011611s)
""
0.172838 cacheAble: yes
module:News\Trending (0Q - total module time: 0.00010991s)
""
0.172951 cacheAble: yes
module:News\Reply (1Q - total module time: 0.09348392s)
""
0.081653120.173489/var/www/dev-priyantha.gptoday.net/public_html/app/Repository/CommentVotes.php/var/www/dev-priyantha.gptoday.net/public_html/vendor/doctrine/dbal/lib/Doctrine/DBAL/Connection.php:1323(stopQuery)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/doctrine/orm/lib/Doctrine/ORM/Query/Exec/SingleSelectExecutor.php:31(executeQuery)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/doctrine/orm/lib/Doctrine/ORM/Query.php:325(execute)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/doctrine/orm/lib/Doctrine/ORM/AbstractQuery.php:1212(_doExecute)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/doctrine/orm/lib/Doctrine/ORM/AbstractQuery.php:1166(executeIgnoreQueryCache)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/doctrine/orm/lib/Doctrine/ORM/AbstractQuery.php:901(execute)
/var/www/dev-priyantha.gptoday.net/public_html/app/Repository/CommentVotes.php:192(getResult)
/var/www/dev-priyantha.gptoday.net/public_html/app/Services/CommentVotesManager.php:46(getCommentVotesByVoteIp)
/var/www/dev-priyantha.gptoday.net/public_html/app/Modules/News/Reply.php:101(getCommentVotesByIP)
/var/www/dev-priyantha.gptoday.net/public_html/app/ModuleBase.php:115(internalRender)
/var/www/dev-priyantha.gptoday.net/public_html/app/ModuleBase.php:89(captureOutput)
{"function":"F1T\\{closure}","class":"F1T\\ModuleBase","object":{"_amp":false},"type":"->","args":[]}
/var/www/dev-priyantha.gptoday.net/public_html/app/Services/Cache.php:144(call_user_func)
/var/www/dev-priyantha.gptoday.net/public_html/app/ModuleBase.php:92(lazyFetch)
/var/www/dev-priyantha.gptoday.net/public_html/app/Services/ViewRenderer/TwigExtensions/ModuleRenderer.php:35(fetch)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Environment.php(418) : eval()'d code:337(renderModule)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Template.php:182(block_mainContent)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Environment.php(418) : eval()'d code:55(displayBlock)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Template.php:182(block_content)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Environment.php(418) : eval()'d code:372(displayBlock)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Template.php:405(doDisplay)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Template.php:378(displayWithErrorHandling)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Environment.php(418) : eval()'d code:43(display)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Template.php:405(doDisplay)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Template.php:378(displayWithErrorHandling)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Environment.php(418) : eval()'d code:42(display)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Template.php:405(doDisplay)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Template.php:378(displayWithErrorHandling)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Template.php:390(display)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/TemplateWrapper.php:45(render)
/var/www/dev-priyantha.gptoday.net/public_html/vendor/twig/twig/src/Environment.php:318(render)
/var/www/dev-priyantha.gptoday.net/public_html/app/Services/ViewRenderer/TwigRenderer.php:115(render)
/var/www/dev-priyantha.gptoday.net/public_html/app/ViewTrait.php:98(render)
/var/www/dev-priyantha.gptoday.net/public_html/app/ViewTrait.php:79(renderViewFile)
/var/www/dev-priyantha.gptoday.net/public_html/app/website.php:261(render)
/var/www/dev-priyantha.gptoday.net/public_html/index.php:11(require_once)
SELECT c0_.CommentId AS CommentId_0, c1_.Vote AS Vote_1 FROM Comments c0_ INNER JOIN CommentVotes c1_ ON (c1_.CommentId = c0_.CommentId) WHERE c0_.ArticleId = ? AND c1_.VoteIp = ?
[244530,"216.73.216.191"]
0.266438 cacheAble: yes
module:RelatedNews (0Q - total module time: 0.00051284s)
""
0.266954 cacheAble: yes
module:Layout\Footer (0Q - total module time: 0.00024009s)
""
0.267197
done
""