Haas to use revised black and gold livery for remainder of 2019
- Published on 16 Sep 2019 10:05
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- By: Fergal Walsh
The Haas Formula 1 team will continue to use the black and gold livery it adopted this season, despite parting ways with title sponsor Rich Energy.
Rich Energy has been involved in several disputes since the start of the season, including a legal battle with Whyte Bikes over its logo - a conflict that the energy drink outfit lost.
Following the Italian Grand Prix, Haas confirmed that it had split from Rich Energy following months of uncertainty surrounding the future of the partnership.
In July, Rich Energy claimed on Twitter that it had opted to cut ties with Haas, however shareholders of the team insisted in a statement that that wasn't the case.
Rich Energy's branding remained on the car right up to the Italian Grand Prix, however the livery will alter slightly for this weekend's race in Singapore following confirmation that the two are no longer in partnership.
The black and gold colours of Rich Energy will remain, but there will be no branding of the company on the car, while GPToday.net understands that there will be more Haas logos to decorate the VF-19.
Haas has also dropped Rich Energy from its official entry name, which will now read 'Haas F1 Team' for the remaining seven races of the season.
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Replies (4)
Login to replyRam Samartha
Posts: 1,172
Good riddance to Rich Energy. Hard to go wrong with a black and gold livery, it looks good, so rock on Haas!
ajpennypacker
Posts: 2,475
Looks great. But no sponsorship is definitely a major concern. Not sure how they managed to have a proper midfield team, constantly making the news, major exposure on Netflix, and yet no sponsors?
Ram Samartha
Posts: 1,172
True, but Haas has money and a pretty savvy businessman. I'm sure being an F1 team is part of his world wide marketing strategy, so he's probably doing some creative accounting and able to write off some chunk of his F1 expenses. But nothing too creative, I'm sure he doesn't want to do any more prison time for tax evasion. Hulk would probably bring some money in if he gets the seat and I suspect that there are some sponsors he's talking to.
calle.itw
Posts: 8,527
I think it's down to how new they are. They don't have the legacy of e.g Ferrari, and thus there is not quite the same hustle among the corporate folk to slap a sticker on their car. Furthermore, I'd say HAAS being HAAS also could hurt them. Many big sponsors in F1 is tech/tool companies, and HAAS is big in those fields and would probably not want other tech/tool brands to take up space on their car or vice versa.