Mercedes explains removal of Schumacher branding

Published on 15 Mar 2017 12:06

By: Rob Veenstra

Mercedes has defended its decision to remove the 'KeepFightingMichael' hashtag branding from the livery of its F1 car. Ever since former team driver Michael Schumacher's horror skiing crash and brain injuries some years ago, Mercedes has published the supportive message on its car. But some fans have noted with dismay that the 2017 silver car does not feature the Schumacher branding.

A team spokesman told the German newspaper Bild: "It was removed to free the way for future usage of the message. Now, 'Keep Fighting' is an initiative founded at the end of 2016 to encourage people based on Michael's legendary fighting spirit. Mercedes and the family of Michael Schumacher will work together on a variety of common activities which will be communicated in time," the spokesman added. (GMM)

talktohenry

Posts: 362

That's got to be the biggest PR rubbish speak I have ever heard - ever, only a big corporate would say such complete tripe - "It was removed to free the way for future usage of the message. Wowzer that's world class.

1
Mar 15 2017 - 13:13

F1 News Mercedes

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Mercedes explains removal of Schumacher branding

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