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F1 sees TV and social media growth under Liberty Media

F1 sees TV and social media growth under Liberty Media

  • Published on 05 Jan 2018 15:32
  • comments 5
  • By: Fergal Walsh

Formula 1's TV and social media presence has grown since Liberty Media's takeover of the sport 12 months ago. Motorsport's pinnacle series was one of the fastest growing sporting brands since January of 2016.

Liberty Media outlined its intentions to make the sport more popular with the fans when it took over the reigns. By the end of 2017, F1 had an increase in TV viewing figures by 6.2% while 11.9 million followers across Twitter, Facebook, Instagram and YouTube read a growth of 54.9% when compared to the 2016 figures on social media.

The biggest growth with TV viewing came from Italy, with 19.1%. It was followed by Brazil, who had a rise of 13.4%. Across the 20 races of the 2017 season, viewing figures remained at 603 million made up of both live and non-live broadcasts.

"Central to our efforts last season was to improve the fan experience across our platforms and it is encouraging to see the engagement that fans around the world have with Formula 1 media," said F1's commercial managing director Sean Bratches.

mcbhargav

Posts: 1,332

I must confess, i truly appreciate the efforts of the Liberty Media, to engage the younger generation audiences through the platforms frequently used by them. That being said, they didn't really accomplish anything else major to make the sport competitive. Last time i checked, Mercedes still own ... [Read more]

  • 1
  • Jan 5 2018 - 20:13
F1 News

Replies (5)

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  • mcbhargav

    Posts: 1,332

    I must confess, i truly appreciate the efforts of the Liberty Media, to engage the younger generation audiences through the platforms frequently used by them. That being said, they didn't really accomplish anything else major to make the sport competitive. Last time i checked, Mercedes still own the fastest Engine, package, and won both the Championships well ahead of the last race.

    • + 1
    • Jan 5 2018 - 20:13
    • Pauli

      Posts: 140

      RB had really good development which looked like having the fastest car except for PU. We can just hope RB has much better early season in the spring.

      • + 0
      • Jan 6 2018 - 01:49
  • calle.itw

    Posts: 8,527

    I agree with MCBHARGAV, and I think moving towards social media and aiming at growing the fanbase is the correct way to go. Presence is marketing in itself, and lord knows F1 need to become more accessible.

    • + 0
    • Jan 6 2018 - 11:38
  • kngrthr

    Posts: 203

    not in Australia. ..

    we will no longer see free to air F1

    • + 0
    • Jan 6 2018 - 12:25
    • calle.itw

      Posts: 8,527

      I feel ya, we havent been having that kinda luxury for a long time here in Sweden. Even the 1 hour highlights require a channel that isnt included as part of a standard deal. Sorta why I pladder so much about F1 needing to become more accessible. Give us a priceworthy streaming service with F1, and I'd be more than dandy.

      • + 0
      • Jan 6 2018 - 13:50

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World Championship standings 2023

Pos
Team
Points
1
Red Bull Racing
860
2
Mercedes
409
3
Ferrari
406
4
McLaren
302
5
Aston Martin
280
6
Alpine F1
120
7
Williams
28
8
Alpha Tauri
25
9
Alfa Romeo Racing
16
10
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Formula 1 Calendar - 2024

Date
Grand Prix
Circuit
-
Bahrain
29 - Mar 2 2024
Bahrain
Bahrain International Circuit
7 - Mar 9 2024
Saudi Arabia
Jeddah Street Circuit
22 - Mar 24 2024
Australia
Albert Park
5 - Apr 7 2024
Japan
Circuit Suzuka
19 - Apr 21 2024
China
Shanghai International Circuit
3 - May 5 2024
United States of America
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17 - May 19 2024
Italy
Autodromo Enzo e Dino Ferrari
24 - May 26 2024
Monaco
Monte Carlo
7 - Jun 9 2024
Canada
Gilles Villeneuve
21 - Jun 23 2024
Spain
Circuit de Catalunya
28 - Jun 30 2024
Austria
Red Bull Ring
5 - Jul 7 2024
United Kingdom
Silverstone
19 - Jul 21 2024
Hungary
Hungaroring
26 - Jul 28 2024
Belgium
Spa-Francorchamps
23 - Aug 25 2024
Netherlands
Circuit Zandvoort
30 - Sep 1 2024
Italy
Monza
13 - Sep 15 2024
Azerbaijan
Baku City Circuit
20 - Sep 22 2024
Singapore
Marina Bay Street Circuit
18 - Oct 20 2024
United States of America
Circuit of the Americas
25 - Oct 27 2024
Mexico
Autodromo Hermanos Rodriguez
1 - Nov 3 2024
Brazil
Interlagos
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United States of America
Las Vegas Street Circuit
29 - Dec 1 2024
Qatar
Losail International Circuit
6 - Dec 8 2024
United Arab Emirates
Yas Marina Circuit
See full schedule

Formula 1 Calendar - 2024

Date
Grand Prix & Circuit
-
Bahrain Bahrain International Circuit
29 - Mar 2 2024
Bahrain Bahrain International Circuit
7 - Mar 9 2024
Saudi Arabia Jeddah Street Circuit
22 - Mar 24 2024
Australia Albert Park
5 - Apr 7 2024
Japan Circuit Suzuka
19 - Apr 21 2024
China Shanghai International Circuit
3 - May 5 2024
United States of America Miami International Autodrome
17 - May 19 2024
Italy Autodromo Enzo e Dino Ferrari
24 - May 26 2024
Monaco Monte Carlo
7 - Jun 9 2024
Canada Gilles Villeneuve
21 - Jun 23 2024
Spain Circuit de Catalunya
28 - Jun 30 2024
Austria Red Bull Ring
5 - Jul 7 2024
United Kingdom Silverstone
19 - Jul 21 2024
Hungary Hungaroring
26 - Jul 28 2024
Belgium Spa-Francorchamps
23 - Aug 25 2024
Netherlands Circuit Zandvoort
30 - Sep 1 2024
Italy Monza
13 - Sep 15 2024
Azerbaijan Baku City Circuit
20 - Sep 22 2024
Singapore Marina Bay Street Circuit
18 - Oct 20 2024
United States of America Circuit of the Americas
25 - Oct 27 2024
Mexico Autodromo Hermanos Rodriguez
1 - Nov 3 2024
Brazil Interlagos
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United Arab Emirates Yas Marina Circuit
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