Coca-Cola joins McLaren as sponsor

Published on 18 Oct 2018 17:02

By: Fergal Walsh

McLaren has announced that Coca-Cola has joined the team as a sponsor for the remainder of the 2018 season. It will mark the first time a Coca-Cola logo has been on an F1 car, however the company has used some of its products previously in the sport.

In 2012 and 2013, Lotus ran Burn logos on its car, with the energy drink distributed by Coca-Cola. Coca-Cola, and offshoots Dasani Sparkling and SmartWater, will appear on the MCL33 in the US, Brazil and Abu Dhabi. The logo will also feature on the driver's overalls.

"Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honoured the company has chosen to partner with McLaren to explore opportunities in Formula 1,” said McLaren CEO Zak Brown.

“Formula 1 as a sport is changing, as are we as a team, and we’re looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents.”

Ricardo Fort, Vice President, Sports Partnerships, Coca-Cola added: "We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth. This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion."

blade

Posts: 341

Wonder if the car will now have to be red and white? :}

1
Oct 18 2018 - 17:33

F1 News McLaren Lotus F1

Replies (7)

calle.itw

Posts: 8,527
Nice job bringing that one in, Brown. Thats the kinda sponsor you need.
- + 0
- Oct 18 2018 - 17:27
- blade
  
  Posts: 341
  Wonder if the car will now have to be red and white? :}
  + 1
  
  Oct 18 2018 - 17:33
- calle.itw
  
  Posts: 8,527
  Or if they'll have to revert to black and red for Cola Zero. ;)
  + 0
  
  Oct 18 2018 - 19:41
- ajpennypacker
  
  Posts: 2,475
  I would love those colors! But that's more of a title sponsor thing, this seems more like a smaller sponsorship.
  + 0
  
  Oct 19 2018 - 10:37
- calle.itw
  
  Posts: 8,527
  It is, but I have a dream. ;)
  + 0
  
  Oct 19 2018 - 12:45
blade

Posts: 341
Yep - top drawer sponsor and hopefully a test period ahead of a multi-yr deal '19 onwards.
- + 0
- Oct 18 2018 - 17:33
- mcbhargav
  
  Posts: 1,332
  Strongly think so. Wonder what might be the target set for McLaren by Coca-Cola to finish in 2019. Obviously their driver line-up has no merit to its marketing.
  + 0
  
  Oct 18 2018 - 18:28

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Coca-Cola joins McLaren as sponsor

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calle.itw

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