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McLaren has announced its sponsorship deal with Huski Chocolate, a Swedish company that specialises in hot and cold chocolate drinks.
“We’re pleased to have Huski Chocolate on-board with our team and support the company in their ambitious plans by introducing them to our global sport," said McLaren CEO Zak Brown. I look forward to enjoying a drink together at track, and sharing our adventure with our new partners.”
The new deal means that Huski Chocolate's logo will feature on the rear wing of the new McLaren car. The MCL34 is set to be unveiled on February 14th at its factory in Woking.
“Huski Chocolate has always been about lifestyle and adventure, so what better platform to support our further expansion than the unique lifestyle of Formula 1," said Huski chairman Fredrik von Essen After we met with McLaren at the team’s headquarters in the UK, we were convinced that they were the right partner to help us market our new unique cold chocolate drink worldwide.”
McLaren Applied Technologies announce new CEO
McLaren also announced on Tuesday that it had appointed a new CEO of McLaren Applied Technologies. Anthony Murray fills the role after spending almost four years as a senior executive at Qualcomm.
"I am thrilled to be joining McLaren Applied Technologies, which combines my passion for motorsport and leading-edge technology," he said. "Coming from the semiconductor industry, where I was involved in creating the foundational technology that powers many of the latest consumer products, I know first-hand that this is an extremely exciting time in this industry."
McLaren director Jonathon Neale added: “This is a significant appointment for McLaren Applied Technologies and the Group. We have taken the appropriate time and care to find the right person to lead this strategically important part of McLaren and spearhead the next phase of its development.
"McLaren Applied Technologies has doubled in size over the past five years and will be a major growth engine for McLaren Group for the future."
Grand Prix of Belgium
G. Zhou
2 members have this team as their favourite
Replies (9)
Login to replycalle.itw
Posts: 8,527
Sniping a Qualcomm boss, eh? Not bad. And I kinda find it funny how McLaren, the epitome of being picky with their sponsors, now resort to getting stuff like Husky Chocolate on board. Probably not a bad brand, never tasted it, but it ain't exactly what the old McLaren would've picked up.
mcbhargav
Posts: 1,332
One word: Need.
ajpennypacker
Posts: 2,475
The days of being picky are over. However, while I don't kno this brand, I think it's an OK choice. Think of how many sports or energy drinks are sponsors on the grid right now. Monster energy drinks still make me think of 35 year olds playing video games in their mother's basement. But that's Mercedes' sponsor :-)
calle.itw
Posts: 8,527
Absolutely on both McB and AJPP.
Oh, funny story: I had never had a Monster before, and generally I stay away from energy drinks. This one time, about 3 months ago, I spotted a can of Monster Energy Lewis Hamilton Edition. Now everyone here knooow how much I adore Hammy *snark snark wink wink*, and most importantly it was F1 themed And on sale, so I got a can. Tried it, and after drinking about a third (note that I didn't shug it) I could feel the blood just rushing to my head and got all dizzy and nauseus. So Lewis Hsmilton literally made me sick! XD
mcbhargav
Posts: 1,332
With irresistible profit margins, energy drinks are the new tobacco for F1.
RogerF1
Posts: 501
Chocolate and Orange is a nice mix for many people, not too fussed myself.
juju_hound
Posts: 180
It seems Zakk couldnt find sponsorhip around so he went to North Pole and found one
calle.itw
Posts: 8,527
That.. kinda makes it sound epic. A bit LOTR-esque.
DGuzmanG
Posts: 15
So this means no more Freddos for the crew?? Does this Husky Chocolate has higuer morale boosting properties?