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Lotus in zee met het Nederlandse Idenixx Motorsport

  • Gepubliceerd op 19 jan 2014 12:43
  • 12
  • Door: Jeroen Jonkers
Het Nederlandse bedrijf Idenixx Motorsport wordt vanaf 2014 een partner van het Lotus Formule 1-team. De onderneming uit Rijswijk zal het team voorzien van gepatenteerde kleding tegen oververhitting. Het betreft een contract voor drie seizoenen.

Door de samenwerking met het team van Lotus hoopt Idenixx meer bekendheid te kunnen creëren: "We richten ons op topsporters, maar ook op mensen die niet comfortabel kunnen werken in warme omstandigheden, zoals bakkers en militairen," aldus Rob Laurs tegenover de NOS. "Het is gepatenteerde hi-tech en het wordt gefabriceerd in Duitsland."

Rob Laurs benadrukt dat zijn bedrijf geen sponsor wordt van het team uit Leafield, maar een officiële technische partner: "We sponsoren ze niet, we willen ervaring opdoen en een markt creëren. Het gehele team dat tijdens de weekenden aanwezig is, zal onze kleding krijgen."
F1 Nieuws Lotus F1

Reacties (12)

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  • weeterniksvan

    Posts: 1.406

    Hadden ze dan niet beter bij Chaterham kunnen aan kloppen,valt me wel op dat iedere Nederlandse investeerder ook geen Nederlander sponsert ,of waar een Nederlander rijd.

    • + 0
    • 19 jan 2014 - 12:55
    • Gompie

      Posts: 4.951

      Als je exposure wilt in de WERELD kun je beter bij Lotus zitten dan bij het flutteam Caterham.

      • + 0
      • 19 jan 2014 - 13:05
    • Rudi84

      Posts: 4.805

      Wellicht heeft het ermee te maken dat Caterham anoniem in de achterhoede aanrommelt en Lotus afgelopen jaar een GP won?

      • + 0
      • 19 jan 2014 - 13:16
    • weeterniksvan

      Posts: 1.406

      Waar het mij om gaat als je als Nederlands bedrijf sponsert, doe het dan op zijn minst bij een team die de kans geeft aan een Nederlandse rijder. Of het nu een achterhoede of de topper is maar denk aan de Nederlanders in de F1.

      • + 0
      • 19 jan 2014 - 14:17
    • lars75

      Posts: 8.908

      Het is geen sponsoring maar een partnerschap! Daar zit een verschil tussen. het zelfde als dat Akzo Nobel de verf levert aan McLaren of Koni de veren aan destijds Renault etc etc etc.

      Zij leveren kleding voor het team. Geen sponsoring, maar partnerschap!

      • + 0
      • 19 jan 2014 - 15:09
    • Hooper

      Posts: 505

      Wat is daar dan de meer waarde van? Je bent als bedrijf op zoek naar wereldwijde bekendheid als je een F1 team sponsort, dan maakt het geen reet uit of daar een Nederlander rijdt of niet.
      En ja als je de keuze hebt uit Caterham of Lotus om te sponsoren dan is die snel gemaakt.

      • + 0
      • 19 jan 2014 - 15:45
    • lars75

      Posts: 8.908

      Ja en daar denken alle buitlandse Multinationals nu net veelal anders over!

      Die willen ook wereldwijd exposure, maar wel met een landgenoot achter het stuur van de bolide!

      • + 0
      • 19 jan 2014 - 15:59
    • Hooper

      Posts: 505

      @ Lars, je spreekt jezelf nu tegen. Wat zei je ook alweer over Koni en Akzo Nobel?

      • + 0
      • 19 jan 2014 - 16:31
    • Gompie

      Posts: 4.951

      @LARS75: Je hetb gelijk, het is partnerschap. maar voor de gemiddelde kijker zal dat verschil niets uitmaken.

      • + 0
      • 19 jan 2014 - 17:05
    • lars75

      Posts: 8.908

      @Hooper
      Hoe bedoel je dat ik mijzelf tegenspreek? Lees jij wel goed?

      • + 0
      • 19 jan 2014 - 20:09
  • weeterniksvan

    Posts: 1.406

    En ,Gompie. Lotus staat er nu ook niet bepaald netjes bij ,met alle schulden ED: Als dat waar is.Maar om de kleding uit te proberen zitten ze wel voor 95% bij het goede team met Maldonado.

    • + 0
    • 19 jan 2014 - 14:20
    • Runningupthathill

      Posts: 17.626

      Misschien, maar de kans dat Lotus straks in de middenmoot rijdt is heel groot, terwijl je dat bij Caterham maar serieus moet afwachten.

      • + 0
      • 19 jan 2014 - 21:04

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