<< Naar nieuwsoverzicht

ING: "Sponsoring Renault beste wat ons ooit is overkomen"

  • Gepubliceerd op 02 dec 2008 14:10
  • 8
  • Door: Rob Veenstra
De Nederlandse financiële instelling ING is niet van plan om het sponsorcontract met Renault voor volgend jaar te verscheuren. Integendeel zelfs, ING is zeer tevreden met de samenwerking met de Franse renstal. De kredietcrisis heeft ook deze bank getroffen, maar dat heeft voorlopig geen gevolgen voor de Formule 1-sponsoring.

Isabelle Conner, marketingdirecteur bij ING, legt uit: “De sponsoring van Renault is het beste wat ons ooit is overkomen. We zijn aan het einde van het tweede jaar van onze verbintenis aanbeland. Het is strategisch, zorgt voor groei en genereert extra inkomsten voor ons. We hebben vanaf het begin al duidelijk gezegd dat we ons voor minstens drie jaar hieraan verbinden en wij houden ons daar aan. Reken maar dat wij gewoon doorgaan, het werkt voor ons.”
F1 Nieuws Renault

Reacties (8)

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  • Roy-NL

    Posts: 848

    In principe was dit al bekend middels het nieuws mbt het verlengen van de sponsoring voor Doornbos. Ben alleen nieuwsgierig of men aan het eind van de drie jaar nog steeds hetzelfde roept...

    • + 0
    • 2 dec 2008 - 14:16
  • Black Book

    Posts: 1.684

    Ik kan me vergissen, maar dat doe ik nauwelijks. Is dit niet diezelfde Isabelle Corner die na het eerste jaar ING Renault riep in alle kranten en bladen wereldwijd dat het veelste veel geld kost voor ING en dreigde de stekker na het 2e seizoen uit te trekken... ?

    Hoe de wind waait..... waait Isabelle Corner dus ook :)

    • + 0
    • 2 dec 2008 - 14:35
    • jozzy

      Posts: 37

      Kan me niet herinneren, ING is juist altijd super positief over de sponsoring geweest..

      • + 0
      • 2 dec 2008 - 19:57
    • Tommieeee

      Posts: 774

      Je vergist je in ieder geval wél - tot 2 keer toe - in de naam van Isabelle: Die is Conner en niet Corner...Het is een kleinigheidje maar ik kon het niet laten, zeker niet bij iemand die beweert zich nauwelijks te vergissen! ;-)

      • + 0
      • 3 dec 2008 - 08:52
  • NathieF1

    Posts: 1.966

    Wat nog belangrijker is: de naamsbekendheid is gestegen in en buiten Europa...Dat was de bedoeling van ING...Als dit doel volledig is bereikt (na 3 jaar?) dan zullen ze denk ik stoppen met sponsoring.

    • + 0
    • 2 dec 2008 - 14:39
  • zwartjongen

    Posts: 141

    Alles het gaat om ..GELD!!!!!!!!!!!!!!!

    • + 0
    • 2 dec 2008 - 14:53
  • zwartjongen

    Posts: 141

    Telfort:\&quot;\&quot; F1Today is de beste wat ons ooit overkomen!!!!!\&quot;\&quot;

    Ik zie veeelll Reclame,zeg

    • + 0
    • 2 dec 2008 - 15:03
  • patrickl

    Posts: 11.414

    Ja, ING is ook volgens mij alleen maar positief geweest. Misschien dat er vanuit een andere hoek geklaag is gekomen dat die F1 sponsoring te duur is.

    ING beweerde dat ze het geld dik terug verdienen door extra omzet. Dus het kost ze eigenlijk niets en ze bouwen nog naamsbekendheid op ook.

    • + 0
    • 3 dec 2008 - 01:26

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