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ING verrassend sponsor van Grand Prix van Turkije

  • Gepubliceerd op 18 feb 2009 16:34
  • 9
  • Door: Rob Veenstra
Een paar dagen nadat bekend is geworden dat ING zich aan het einde van het jaar terugtrekt uit de Formule 1, heeft het concern nog een titelsponsorschap van een race weten te strikken. De Nederlandse bank wordt hoofdsponsor van de Turkse Grand Prix.

De voorgaande jaren was die eer weggelegd voor Petrol Ofisi. Door deze stap is ING in haar laatste Formule 1-jaar titelsponsor van vier Grands Prix. Het concern was al hoofdsponsor van de races in Australië, België en Hongarije.
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Reacties (9)

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  • JB

    Posts: 10

    En maar mensen de laan uit sturen wegens de zogenaamde economische crisis. Daar gaan onze zuur verdiende belastingcentjes die ze even van meneer Bos gehad/geleend hebben.

    • + 0
    • 18 feb 2009 - 18:16
  • patrickl

    Posts: 11.414

    @JB

    Sponsoring is reclame en dat is bedoeld om uiteindelijk meer geld te verdienen.

    • + 0
    • 18 feb 2009 - 19:33
  • Damon Racing

    Posts: 163

    Dit zal echt wel al lang op hun begroting voor het jaar hebben gestaan hoor

    • + 0
    • 18 feb 2009 - 20:42
  • mitchell

    Posts: 2.267

    Jij hebt er dus werkelijk echt helemaal geen verstand van....

    • + 0
    • 18 feb 2009 - 20:42
  • marcel

    Posts: 124

    ik vind dit niet kunnen .hoe leg je dit de mensen uit die je gaat of hebt ontslagen ksot toch een hoop geld ik denk een mijoen of 4 a 5 hat je die mensen toch nog wel een jaartje voor aan het werk kunnen houden maar dat is mijn mening

    • + 0
    • 19 feb 2009 - 10:35
  • patrickl

    Posts: 11.414

    marcel,

    Als een bedrijf totaal geen reclame meer maakt. Dan kunnen ze het personeel inderdaad allemaal nog wat langer betalen. Klopt als een bus.

    Hoe lang denk je dat dat duurt? Totdat een van die mensen uiteindelijk het licht uit kan doen inderdaad.

    Bedrijven moeten gewoon reclame maken. Dit soort circuit deals leveren zelfs direct geld op. Op dat event hebben ze een hele hoop stoelen gereserveerd en daar komen een hoop potentiele klanten te zitten. Tijdens zo\'n weekend worden er dan deals gesloten en dan verdienen ze zo\'n weekend zomaar weer terug. Direct al, nog afgezien van de merk reclame die het oplevert.

    • + 0
    • 19 feb 2009 - 11:46
    • Prutteltje

      Posts: 152

      Patrick,
      In dit geval is het hoofddoel zich te laten zien dat de bank solide staat, en de geloofwaardigheid niet te verliezen in de finacieéle wereld, wanneer je niet meer laat zien zou rampzalig zijn voor ING.
      Langer termijn visie, en niet dat het direct weer geld op zou gaan brengen.

      • + 0
      • 21 feb 2009 - 23:27

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