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Santander blijft gewoon verbonden aan McLaren

  • Gepubliceerd op 14 sep 2009 14:50
  • 7
  • Door: Rob Veenstra
Banco Santander maakte vorige week bekend vanaf 2010 vijf jaar Ferrari te sponsoren. Dat heeft echter geen gevolgen voor de sponsoring van McLaren. De Spaanse bank en de Britse renstal gaan gewoon met elkaar door.

Teambaas Martin Whitmarsh: “We zijn extreem verguld met de verlenging van onze samenwerking met Santander. Als een van de leidende banken in grote delen van de wereld past Santander perfect bij Vodafone McLaren Mercedes.”

Antonio Horta-Osorio, baas van Santander-dochter Abbey: “Sinds het begin in 2007 is onze samenwerking met McLaren zeer succesvol uitgepakt, vooral in Groot-Brittannië. Daarom zijn we blij dat we met elkaar doorgaan.”
F1 Nieuws Mercedes McLaren Ferrari

Reacties (7)

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  • Tuur

    Posts: 154

    Toch vind ik het apart dat de twee grootste concurrenten de laatste jaren nu dezelfde sponsor hebben . Het maakt natuurlijk niets uit maar toch . Humor

    • + 0
    • 14 sep 2009 - 15:44
    • ronnie

      Posts: 60

      Marlboro was begin jaren 90 ook tegelijk sponsor van Ferrari en Mclaren. In dit geval is het alleen wat vreemder aangezien de sponsor er waarschijnlijk het meeste uithaald wanneer ze Alonso in een door hun gesponsorde auto hebben. Ik zou het heel vreemd vinden als ze nu bij 2 teams contracten tekenen en Alonso naar geen van beide zou gaan.

      • + 0
      • 14 sep 2009 - 16:03
  • patrickl

    Posts: 11.414

    Ik snap eerlijk gezegd niet waarom een merk een coureur uit hun eigen land in de auto zouden moeten hebben. Santander is een grote bank in Spanje, maar die gaan de F1 in juist om ook in het buitenland groot te worden.

    Als je dan bijvoorbeeld de Engelse markt op wil dan kun je dat beter doen met Hamilton dan met Alonso.

    Of je moet echt iets van je land willen laten zien. Zoals Haug die een soort Duitse suprematie wil laten zien door een Duitse kampioen in \&quot;zijn\&quot; auto te hebben.

    • + 0
    • 14 sep 2009 - 16:14
    • Beri

      Posts: 6.186

      De laatste alinea van het artikel geeft het antwoord al op jouw vraag.
      Abbey (Santander) is een grote bank in de UK, hier is Hamilton al het grote gezicht voor. Alonso is in Spanje zelf nog steeds het gezicht van Santander. Kijk bij een Santander vestiging in Spanje en je ziet Alonso\'s gezicht overal.

      Santander is op grote schaal in het buitenland nu aan bekendheid aan het winnen. Hoe dit beter te bereiken dan op de ING manier. Jezelf verbinden aan een wereldkampioen, en daarmee je naam bekend maken.

      • + 0
      • 14 sep 2009 - 16:52
  • Ramshoek

    Posts: 1.016

    Tsjah, grote Nederlandse bedrijven zien zichzelf liever als Europees of Internationaal, waardoor ze weinig heil zien in het ondersteunen van Nederlands talent richting de F1.
    Een beetje chauvinisme kan geen kwaad.

    • + 0
    • 14 sep 2009 - 17:03
  • patrickl

    Posts: 11.414

    Nee dat geeft geen antwoord op mijn vraag. Het is de aanleiding voor mijn vraag.

    • + 0
    • 14 sep 2009 - 18:07
  • turbof1

    Posts: 1.959

    \&quot;Ik snap eerlijk gezegd niet waarom een merk een coureur uit hun eigen land in de auto zouden moeten hebben\&quot;

    Alonso is zowieso een sporticoon die binnen- en buitenlandse bekendheid geniet. Marketing technisch gezien pas het ook gewoon beter: Spaanse bank bij spaanse rijder. Dat valt op en dat is toch denk ik wat ze bij Santander wilden bereiken. Het kan ook heel voordelig uitpakken voor de binnenlandse markt. Misschien was het ook gewoon maar een voorlopige groeistrategie en bouwen ze nu verder met mclaren en ferrari, waardoor ze nu op 2 markten willen spelen (op engelse markt doen ze dat al eigenlijk).

    • + 0
    • 14 sep 2009 - 22:04

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