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Brawn GP-sponsors kregen in 2009 meest waar voor hun geld

  • Gepubliceerd op 16 feb 2010 11:03
  • 2
  • Door: Rob Veenstra
De sponsors van Brawn GP hebben in 2009 relatief de meeste exposure terug gekregen voor hun investering. In de top tien van geldschieters die procentueel gezien het meest waar voor hun geld kregen zijn de eerste negen plekken voor Brawn GP-sponsors.

De eenmalige sponsor Itaipava, dat in de kampioensrace op Interlagos op de auto’s stond, eiste de eerste plek op. Het biermerk betaalde 500.000 dollar voor de sponsoring en kwam voor 4,3 miljoen dollar in beeld, zo berekende Formula Money. Itaipava kreeg 853 procent van de inleg terug.

Absoluut gezien leverden de sponsoring van McLaren en Toyota het meeste op. McLaren verdiende 122 miljoen dollar aan exposure, met negentig miljoen dollar op naam van hoofdsponsor Vodafone. Toyota staat op de tweede plaats met 105 miljoen dollar, waarbij titelsponsor Panasonic 95 miljoen dollar voor zijn rekening nam.
F1 Nieuws McLaren Brawn GP

Reacties (2)

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  • patrickl

    Posts: 11.414

    Zou iemand dat biermerk ook echt opgemerkt hebben?

    • + 0
    • 16 feb 2010 - 11:14
    • Copse

      Posts: 361

      Nu ik het lees denk ik van oh ja, dat was ook zo.
      Maar verder was ik het alweer vergeten.
      Canon staat me dan wel weer helder voor de ogen.

      • + 0
      • 17 feb 2010 - 09:28

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SELECT a0_.ArticleId AS ArticleId_0, a0_.RewriteUrl AS RewriteUrl_1, a0_.Title AS Title_2, a0_.SeoDescription AS SeoDescription_3, a0_.SeoTitle AS SeoTitle_4, a0_.coAuthor AS coAuthor_5, a0_.Icon AS Icon_6, a0_.Category AS Category_7, a0_.Content AS Content_8, a0_.PublishDate AS PublishDate_9, a0_.CreateDate AS CreateDate_10, a0_.CreateTime AS CreateTime_11, a0_.CommentType AS CommentType_12, a0_.AllowNewComments AS AllowNewComments_13, a0_.cntnlang AS cntnlang_14, a0_.LastUpdateDate AS LastUpdateDate_15, a0_.ArticleType AS ArticleType_16, a0_.CommentCount AS CommentCount_17, a0_.Activated AS Activated_18, a0_.StickyUntil AS StickyUntil_19, a0_.ViewCount AS ViewCount_20, a0_.PushEnabled AS PushEnabled_21, a0_.PushTitle AS PushTitle_22, a0_.PushMessage AS PushMessage_23, a0_.breaking AS breaking_24, a0_.breaking_title AS breaking_title_25, a0_.TestMode AS TestMode_26, r1_.RacingSerieId AS RacingSerieId_27, r1_.RewriteUrl AS RewriteUrl_28, r1_.IsDefault AS IsDefault_29, r2_.RacingSeriesTranslationId AS RacingSeriesTranslationId_30, r2_.LanguageCode AS LanguageCode_31, r2_.ShortName AS ShortName_32, r2_.LongName AS LongName_33, a0_.SiteId AS SiteId_34, a0_.RaceTrackHistoryId AS RaceTrackHistoryId_35, a0_.RacingSerieId AS RacingSerieId_36, a0_.PhotoAlbumId AS PhotoAlbumId_37, a0_.CmsAccountId AS CmsAccountId_38, a0_.PollId AS PollId_39, a0_.RaceSessionId AS RaceSessionId_40, r1_.SiteId AS SiteId_41, r1_.CountryIso AS CountryIso_42, r2_.RacingSerieId AS RacingSerieId_43 FROM Articles a0_ INNER JOIN RacingSeries r1_ ON a0_.RacingSerieId = r1_.RacingSerieId AND (r1_.SiteId IN ('1')) INNER JOIN RacingSeriesTranslations r2_ ON r1_.RacingSerieId = r2_.RacingSerieId AND (r2_.LanguageCode = 'nl') WHERE (((((a0_.cntnlang IN (?) AND a0_.SiteId IN (?)) AND a0_.Activated = ?) AND a0_.PublishDate < ?) AND a0_.ArticleType IN (?)) AND a0_.RacingSerieId = ?) AND (a0_.SiteId IN ('1')) ORDER BY a0_.PublishDate DESC LIMIT 4
[["nl"],["1"],true,{"date":"2025-12-16 17:55:00.000000","timezone_type":3,"timezone":"Europe\/Amsterdam"},["Nieuws","LiveRaceReport","Liveblog"],1]
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