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Video: Heineken 'verdraait' carrière van Stewart

  • Gepubliceerd op 07 sep 2016 11:52
  • 20
  • Door: Rob Veenstra

Heineken is sinds dit jaar een van de sponsors van de Formule 1 en maakte in Italië zijn debuut als titelsponsor van een Grand Prix. Voor de gelegenheid produceerde de bierbrouwer een mooi filmpje met oud-coureur Jackie Stewart. Heineken geeft een kleine draai aan de carrière van de drievoudig kampioen, met als boodschap om nooit met een slok op achter het stuur te kruipen.

 

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Reacties (20)

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  • alonso fan

    Posts: 10.412

    Gaat al dagen over fb.

    • + 1
    • 7 sep 2016 - 11:54
  • josspanjer

    Posts: 414

    Heineken s Debuut in de F1 was Canada!

    • + 0
    • 7 sep 2016 - 11:56
    • Robinho85

      Posts: 234

      Heineken was geen titelsponsor van de Canadese Grand Prix, Montreal was alleen het eerste weekend dat Heineken als sponsor langs de baan te zien was.

      • + 0
      • 7 sep 2016 - 12:12
  • F1jos

    Posts: 2.920

    Mooie video.
    Ik had liever een video van Max gezien.

    • + 0
    • 7 sep 2016 - 12:03
    • Kevin

      Posts: 5.294

      Mijn god...

      • + 2
      • 7 sep 2016 - 13:38
    • donshere

      Posts: 1.315

      Ik zou graag een blindtest zien tussen bvb Stella Artois en heineken pis.

      • + 0
      • 7 sep 2016 - 14:03
    • Speedpuppet

      Posts: 9.467

      Genoeg filmpjes van Max op Youtube waar je een strakke plasser van kunt krijgen...

      • + 2
      • 7 sep 2016 - 14:16
    • JV fan

      Posts: 2.523

      Keuze voor Stewart lijkt me de juiste, hij was voorvechter voor meer veiligheid van de auto,s en circuits en leidde die lobby ook, verder iemand met karakter en was van onbesproken gedrag,

      En ze kunnen geen deal maken met een huidige formule 1 coureur maken, is tegen hun eigen code (ze sponsoren de F1 en geen individu (team of coureur )

      • + 0
      • 7 sep 2016 - 16:41
    • Formule 1 MSC F1

      Posts: 1.489

      Kan het een keer niet over Verstappen gaan. Er zijn ook nog andere coureurs dan behalve Verstappen

      • + 0
      • 7 sep 2016 - 18:03
  • vandeB

    Posts: 597

    Ik wijs Heineken ook altijd af. Zelfs al hoef ik niet te rijden. Ik drink nog liever water.

    • + 0
    • 7 sep 2016 - 12:10
    • Drankorgel

      Posts: 744

      Ik drink geen water, dat is voor de vissen. In plaats van dat pispils drink ik liever een Westmalle dubbel of trippel. En nee ook geen Stella Artois.
      Zo heb mijn zegje weer gedaan, voordat iedereen gaat denken, dat ik een geheelonthouder ben geworden.

      • + 0
      • 7 sep 2016 - 16:23
  • Petje af

    Posts: 780

    Een echte held drinkt geen Heineken de rest zuipt zich klem ? Wat is dat voor een suicidale actie van H. Als ze nu de Hulk hadden getoond die groen aanloopt terwijl hij Heineken drinkt en vervolgens iedereen gelijk Max van de baan rijdt met toevoeging don't drink en drive, maar zoiets ? Maar goed dat er tegenwoordig nauwelijks nog coureurs zijn zoals Hunt.

    • + 1
    • 7 sep 2016 - 12:18
  • Atlaz

    Posts: 748

    Heineken doet met dit filmpje vooral aan geschiedvervalsing over zijn betrokkenheid bij de Formule1. Ze zijn pas dit jaar betrokken, maar doen alsof ze dit al sinds jaar en dag zijn. Een gehaaide manier om de beeldvorming te beïnvloeden.

    • + 0
    • 7 sep 2016 - 12:43
    • ThumbsUp

      Posts: 1.176

      Is ook een manier om het zo te bekijken.. Hoewel het natuurlijk ook kan dat ze laten zien dat Heineken al heeeeel wat jaren bestaat! ;)

      • + 0
      • 7 sep 2016 - 13:14
    • Motori-arte

      Posts: 1.358

      Ik zag toch geen sponsoring in dit filmpje, alleen wat mensen die een pilsje aanbieden. Dit zou geheel reëel kunnen zijn aangezien Heineken groot en oud is.

      • + 0
      • 7 sep 2016 - 21:15
    • Atlaz

      Posts: 748

      @Motori-Arte - Als jij werkelijk zo goed gelovig bent, dan ben jij de doelgroep. Want ze kunnen jou dus alles wijsmaken. ;-)

      • + 0
      • 7 sep 2016 - 22:28
  • MacGyver

    Posts: 3.550

    Minpuntje is dat Stewart nu wordt weggezet als een geheel onthouder.
    Laatste scene had ie nee moeten schudden naar zijn auto flesje laten zien, zeggen tes please, today I'm not driving en daarna netjes in een een londoncab/taxi stappen.

    Je moet niet alleen vertellen wat niet mag, maar ook laten zien hoe het dan wel mag

    • + 4
    • 7 sep 2016 - 13:09
    • Motori-arte

      Posts: 1.358

      De campagne is "don't drink and drive", niet "don't drink and drive, call à cab or contact uber". Naar mijn mening marketingstechnisch juist.

      • + 0
      • 7 sep 2016 - 21:18
    • speedy_bob

      Posts: 98

      Hij had idd in de laatste scene wél eens mogen genieten van een biertje, met een chauffeur die hem thuisbracht bv.
      Nu lijkt het beeld: "echte kampioenen drinken nooit".

      • + 0
      • 8 sep 2016 - 07:36
  • speedy_bob

    Posts: 98

    Ik zag het zo: iedereen lijkt bezeten van alcohol en blijft maar bier aanbieden. In de samenleving in dit filmpje is het blijkbaar een must mee te drinken en iedereen constant proberen te betrekken. Echt leuk vond ik het niet.
    Snappen die vrolijke bierdrinkers dan niet dat je niet drinkt en rijdt? Blijkbaar niet, anders zouden ze niet bier blijven aanbieden. Wat moet ik dan denken van al die bier-aanbieders in het filmpje? Naiëf? Moedwillig? Leuke bende, die Heineken club...

    Geeft mij een beetje een vieze nasmaak (wat Heineken sowieso al doet).

    • + 0
    • 8 sep 2016 - 07:34

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