<< Naar nieuwsoverzicht

Formule 1 bindt UBS als globale sponsor aan zich

  • Gepubliceerd op 23 aug 2010 11:49
  • 5
  • Door: Rob Veenstra
De Formule 1 mag een nieuwe partner verwelkomen. UBS, een bedrijf gespecialiseerd in financiële services, gaat als globale partner van de koningsklasse van de autosport aan de slag. De formele aankondiging van de overeenkomst vindt plaats bij de Grand Prix van Singapore.

Oswald Grubel, directeur van de UBS Group: “UBS heeft gezocht naar een globaal platform voor sponsoring die onze klanten aanspreekt, ons merk wereldwijd promoot en commercieel gezien logisch is. Onze samenwerking met een van de grootste en populairste sportorganisaties voldoet aan al die criteria. Bovendien vormt het een belangrijk element van onze recent gelanceerde activiteiten. De globale reikwijdte van de Formule 1 vult onze lokale activiteiten aan.”
F1 Nieuws

Reacties (5)

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  • Sonic Life

    Posts: 367

    Van miljardenverlies naar F1 sponsor, het kan snel gaan...

    • + 0
    • 23 aug 2010 - 15:47
  • DRF

    Posts: 1.315

    Haha \&quot;een bedrijf gespecialiseerd in financiele services\&quot;

    Echt zakelijk aangelegd zijn ze niet he bij de redactie. UBS is swerelds grootste vermogensbeheerder en een van de grootste bedrijven ter wereld. Hard geraakt door de krediet crisis probeerd het bedrijf z\'n internationale reputatie weer op te krikken.

    • + 0
    • 23 aug 2010 - 16:38
    • mario

      Posts: 11.603

      Vermogensbeheer is ook een financiële service hoor.
      Wat je probeert duidelijk te maken is mij onduidelijk. Een dergelijk groot bedrijf dat (net als allerlei andere financiële instellingen) flink geraakt is door de crisis wil natuurlijk weer z\'n reputatie opkrikken en de F1 is daar een goed platform voor. F1 staat voor technologische vooruitgang en innovatie en als je je als UBS daaraan verbindt kom je in ieder geval op een positieve manier in beeld.

      • + 0
      • 24 aug 2010 - 11:20
    • DRF

      Posts: 1.315

      Ja dat begrijp ik, maar dat is net zoiets als zeggen dat Ferrari een bedrijf is dat automobielen maakt. There\'s a bit more to it.

      • + 0
      • 25 aug 2010 - 10:09
  • Zsolt

    Posts: 61

    Ik denk dat \&quot;Global\&quot; uit het originele nog niet vertaalde nieuwsitem beter als \&quot;wereldwijd\&quot; vertaald kan worden.

    • + 0
    • 23 aug 2010 - 16:59

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