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Logo Johnnie Walker in 2017 ook op Force India

  • Gepubliceerd op 21 dec 2016 10:15
  • 11
  • Door: Rob Veenstra

Whiskymerk Johnnie Walker sponsort volgend jaar twee Formule 1-teams, meldt Autosport. Naast het doorlopende contract met McLaren heeft Johnnie Walker ook een overeenkomst gesloten met Force India. Bij de Indiase renstal neemt Johnnie Walker de plek in van Smirnoff.

2017 is het laatste jaar van de verbintenis die Johnnie Walker met McLaren heeft. Het is nog maar de vraag of het whiskymerk, onderdeel van Diageo, dat zal verlengen. Het logo van Johnnie Walker komt prominenter op de nieuwe auto van Force India dan op de nieuwe McLaren.

Johnnie Walker heeft zich voor langere termijn aan Force India verbonden. Moederbedrijf Diageo heeft in de afgelopen jaren een meerderheidsbelang genomen in United Breweries, het voormalige bedrijf van Force India-eigenaar Vijay Mallya.

F1 Nieuws Force India

Reacties (11)

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  • z0mer

    Posts: 2.104

    Het Formule 1-team van McLaren heeft een nieuw meerjarig contract getekend met sponsor Johnnie Walker. De logo’s van het whiskeymerk zullen ook de komende seizoenen op de bolides van McLaren prijken.

    ‘Johnnie Walkers nieuwe samenwerking met McLaren-Honda onderstreept ons vertrouwen in de kracht van langdurige commerciele samenwerkingen’, aldus McLaren CEO Ron Dennis. ‘Een samenwerking die meer dan een decennium duurt, is voor beide partijen positief in de hedendaagse snelle consumentenmarkt.’

    Datum: 11 maart 2016

    Jullie zijn weer goed op de hoogte.

    • + 2
    • 21 dec 2016 - 10:39
    • Robinho85

      Posts: 234

      Als ze in maart van dit jaar een contract voor 2016 en 2017 afgesloten hebben, dan is dat ook een meerjarig contract, dat toch eind volgend jaar af kan lopen

      • + 1
      • 21 dec 2016 - 10:43
    • z0mer

      Posts: 2.104

      Je hebt gelijk.

      • + 0
      • 21 dec 2016 - 10:51
    • NOTHINGBUTTHETRUTH

      Posts: 13.929

      Eén zomer maakt nog geen zwaluw. ;-)

      • + 0
      • 21 dec 2016 - 11:03
    • Maxiaans

      Posts: 7.967

      Lol@nbtt.

      • + 0
      • 21 dec 2016 - 11:12
    • Rogier hier

      Posts: 6.315

      Ik voorzie dat Zak Brown volgend jaar nóg een sponsorplek te vullen heeft... ik geloof ook dat de Force India aandelen de komende jaren steeds meer en meer in handen komen van een dochter bedrijf van Diageo. Zij zullen Force India ala Red Bull als merk en marketing tool gebruiken.

      • + 0
      • 21 dec 2016 - 12:38
  • Formule 1 MSC F1

    Posts: 1.489

    Ik snap het niet sigaretten reclame mag niet maar alcohol mag wel. Best raar eigenlijk

    • + 1
    • 21 dec 2016 - 11:55
    • Rogier hier

      Posts: 6.315

      Sigaretten zijn altijd slecht voor ieders gezondheid. Van de roker en eventuele mee-rokers. Alcohol (mits met mate) heeft geen schadelijke effecten en beperkt alcohol gebruik is zelfs gezond voor de mens. Proost!

      • + 0
      • 21 dec 2016 - 12:35
    • Zielegeneuve

      Posts: 434

      Dat kan je nou wel zeggen RH, maar een heb toch 's ochtends altijd een vette koppijn na alcohol. Of heeft dat met mijn kwantificering van "mits met mate" te maken.

      • + 1
      • 21 dec 2016 - 13:23
    • Zielegeneuve

      Posts: 434

      Een is ik

      • + 0
      • 21 dec 2016 - 13:24
    • Rogier hier

      Posts: 6.315

      Tja een liter is ook een maat eenheid... :-)

      • + 0
      • 21 dec 2016 - 14:56

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