<< Naar nieuwsoverzicht

De vier speerpunten voor de nieuwe F1-directie

  • Gepubliceerd op 26 jan 2017 08:54
  • 12
  • Door: Rob Veenstra

Chase Carey, Ross Brawn en Sean Bratches vormen sinds deze week het driekoppige bestuur van de Formule 1. Aan hen de taak om de tanende belangstelling voor de koningsklasse van de autosport een halt toe te roepen en verdere groei te realiseren. Dat doen ze aan de hand van vier speerpunten, zo verklaarde commercieel directeur Bratches aan CNN.

"Er zijn vier dingen waar wij ons op zullen richten", begint hij. "Als eerste het merk; het merk is het startpunt voor elk bedrijf, elke firma, elke sport. We gaan hard werken om het merk Formule 1 te doorgronden, op te poetsen en naar een hoger plan te tillen. Dat zal centraal staan bij alles dat we doen en dat zal ons toegang geven tot nieuwe markten."

"Het tweede speerpunt is digitale media. Daar liggen volgens mij nog enorme mogelijkheden om de Formule 1 beter te vermarkten, de fans meer bij de sport te betrekken en sponsors te activeren. Het derde punt is een meer democratische benadering van onze partners. Van teams tot sponsors, van promotors tot rechtenhouders; de Formule 1 kan meer doen om hen te integreren in onze wereld en andersom."

"En last but not least, het vierde punt is de race-ervaring. We willen zorgen voor een betere race-ervaring om fans, toeschouwers en televisiekijkers meer aan de Formule 1 te binden."

F1 Nieuws

Reacties (12)

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  • Darlos Cainz

    Posts: 5.665

    Het vijfde punt is om onzin ideeën als de HALO af te schieten en de promotors daarvan te verbannen uit de formule 1. Bye bye Alexander Wurz.

    Ach ik droomde weer even weg...

    • + 0
    • 26 jan 2017 - 09:29
  • bschuit

    Posts: 11.990

    Het belangrijkste punt is om alle vorige punten te verwezelijken.. :)

    • + 0
    • 26 jan 2017 - 09:32
  • Erwinnaar

    Posts: 4.904

    Eerlijke verdeling van de geldstromen zodat teams kunnen overleven en groeien lijkt me handig om de andere punten te realiseren en mensen ook fan worden van andere teams als de bekende.
    Ook is een team in de gelegenheid om talenten te laten rijden zonder direct afhankelijk te zijn van eventueel een rijke vader of sponsor in het kielzog. (in dat geval had Frijns gereden ergens..)
    Waak voor overkill wat ik zie met het huidige voetbal.

    • + 0
    • 26 jan 2017 - 09:39
  • Vroem!

    Posts: 302

    Ik zou het tweede punt (digitale media) hernoemen naar: Toegankelijkheid in zijn algemeenheid voor de fans. Dus ook toegangskaarten, benaderbaarheid, etc.

    • + 1
    • 26 jan 2017 - 09:59
    • Spielberg

      Posts: 4.144

      Helemaal met je eens Vroem, mensen die een keer langs de baan hebben gezeten/gestaan zijn vaak zo enthousiast dat ze het jaar daarop weer naar het circuit willen , misschien wel meerdere keren maar daarvoor heeft Jan Modaal meestal niet het budget voor maar ze blijven wel fan van de sport en zullen zeker een keer terugkomen.

      • + 1
      • 26 jan 2017 - 16:39
  • Brammus

    Posts: 778

    Weet je, ik heb er wel een goed gevoel over.. Het is niet een of andere -over 3 jaar willen we cashen- investeringsmaatschappij. Tuurlijk willen ze geld verdienen maar het lijkt alsof ze echt lange-termijn bezig zijn.
    Dit heb ik in de F1 maar één keer eerder mee gemaakt..

    • + 0
    • 26 jan 2017 - 10:40
  • Ridertje

    Posts: 2.186

    Ik zie het toch wel positief in! Als je ziet hoe serieus ze bezig zijn is dat erg bemoedigend!
    Tuurlijk zullen er ook dingen gaan komen die wij niet leuk vinden, maar laten we het een kans geven, en misschien hebben we over 2 a 3 jaar wel een veel meer boeiende F1.

    • + 0
    • 26 jan 2017 - 11:11
  • mikkie

    Posts: 19

    Vooral punt 4 is m.i. enorme winst. Nu zijn we te veel afhankelijk van de commentatoren om alles in context te plaatsen vanaf het moment van de eerste pitstops. En tja, met een Mol die in zijn eentje de iPad app tijden opleest is dat niet echt geweldig.

    Hoe leuk zou het zijn als Ziggo met een groter team op locatie gaat zijn, zoals de Britten... of minimaal een duo commentator... *dromen*

    • + 0
    • 26 jan 2017 - 11:17
  • floris

    Posts: 800

    nou, in dat geval,
    Bring back the screaming engines.
    V12 - V10.
    we love that.
    To be honest, i like that type of engine, even if it lacks horsepower versus the blown type engines.

    Bring back the screamers !!!

    • + 0
    • 26 jan 2017 - 13:04
  • floris

    Posts: 800

    mmm, die nieuwe voorstellen doen niets voor mij.
    F1 was goed zoals het was ooit.
    Vroeger was alles beter.
    In de gouden tijd van de V12 / V10 met screaming engines, gas los en dan het gorgelen, fantastisch.
    En dan figuren als Gille villeneuve, Eddie Irvine.
    Nu Hamilton en Verstappen.

    Geen yes man als Rosbief, die kunnen we missen als kiespijn.

    F1 is een sport voor mannen met ballen.
    En autos die zich gedragen als beesten.
    Dan ben je de rest van die poppenkast er om heen zoals men nu wil, niet nodig.

    én ...
    Laat de legendarische GP's blijven bestaan.
    Blijf met je poten van Franchorchamps af, of Monaco, of Imola en zo zijn er nog wel een paar.

    • + 0
    • 26 jan 2017 - 13:12
    • senna lover

      Posts: 258

      Helemaal mee eens!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

      • + 0
      • 26 jan 2017 - 14:18
  • Veldhuis

    Posts: 606

    Betere race ervaring!? Maak FIA 2017 dan maar geschikt voor PS4 VR

    • + 0
    • 26 jan 2017 - 19:08

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