<< Naar nieuwsoverzicht

Christian Horner hoopt dat media achter nieuw social media beleid staat

  • Gepubliceerd op 04 maa 2017 15:30
  • 18
  • Door: Rik Klein Entink

Teambaas Red Bull Racing, Christian Horner, hoopt dat de televisiestations die de rechten van de Formule 1 in bezit hebben zich niet keren tegen het nieuwe social media beleid van Liberty Media. De nieuwe eigenaar van de Formule 1 staat het toe dat de teams op bijvoorbeeld Facebook, Twitter en Instagram video's plaatst van de wintertests. Dat was onder Ecclestone ondenkbaar. 

Horner geeft aan dat de video's die gemaakt worden echt unieke content is en nooit de mainstream media zou halen. "De fans hunkeren naar informatie van achter de schermen en het is prachtig om de fans dat te kunnen bieden. Uiteindelijk is het goede reclame voor de Formule 1", zo vertelt hij aan motorsport.com. "Red Bull zal niets op het circuit gaan filmen, dat ligt niet binnen onze bevoegdheden."

Het was de bedoeling van de teams om de rijders een gezicht te geven en wat van achter de schermen te laten zien. 

F1 Nieuws Red Bull Racing

Reacties (18)

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  • SpeeDirk

    Posts: 227

    We gaan het zien!

    • + 0
    • 4 maa 2017 - 15:34
    • Larry Perkins

      Posts: 47.777

      We want more!
      We want more!
      We want more!
      We...

      • + 0
      • 4 maa 2017 - 21:50
    • Bennie

      Posts: 429

      want more?

      • + 0
      • 5 maa 2017 - 09:21
  • Ben Dover

    Posts: 2.105

    Ik vond het een leuke toevoeging en hoop dat het blijft. Als je mensen wilt aantrekken, moet je je niet afsluiten. Dat geldt hier ook, denk ik. Prima zaak dus.

    • + 1
    • 4 maa 2017 - 15:56
  • Formule 1 MSC F1

    Posts: 1.489

    Social media is tegenwoordig heel belangrijk en de Formule1 is daar veel te laat mee begonnen. De F1 moet een voorbeeld nemen aan de MotoGP.

    • + 1
    • 4 maa 2017 - 16:06
  • Pipje

    Posts: 511

    Top, je kan niet meer om social media heen. Hoe meer bereik hoe beter voor de sport. Goeie beslissing. Nu nog ff afwachten of Liberty Media nog meer verstandige wijzigingen gaat doorvoeren.

    • + 0
    • 4 maa 2017 - 16:12
    • Ben Dover

      Posts: 2.105

      En toch komt de Nokia 3310 weer in de winkel te liggen, omdat veel lui echt schijtziek worden van al die social media :) Maar, vanuit marketingoogpunt kun je er idd niet gewoon niks mee doen.

      • + 0
      • 4 maa 2017 - 16:23
    • dizzy

      Posts: 1.466

      @BD, zullen we de 3310 vanaf nu dan ook maar de Ecclestone-phone noemen? ;)

      • + 0
      • 4 maa 2017 - 16:27
    • CBR600F

      Posts: 956

      @dizzy, de Ecclephone!

      • + 1
      • 4 maa 2017 - 17:28
    • Pipo

      Posts: 4.742

      Hoeveel nokia's 3310 zouden er verkocht gaan worden? Ondanks de nostalgie zou ik er geen geld aan uitgeven.

      • + 0
      • 4 maa 2017 - 18:11
    • Jetter

      Posts: 230

      Die 3310 is net als de mini,500 en kever. Op afstand lijkt het er op maar in werkelijkheid, ...

      • + 1
      • 4 maa 2017 - 18:47
    • Benno329

      Posts: 2.786

      De Nokia 3310 is een bijproduct van Nokia om de marketingstrategie en promotie van de nieuwe Nokia 6 en (volgens mij) 3 meer kracht te geven. Wat betreft de verkoopdoelstellingen van deze 3310 heeft Nokia geen hoge verwachtingen.

      • + 0
      • 4 maa 2017 - 19:15
    • Larry Perkins

      Posts: 47.777

      Waar blijft de grootse terugkeer van de telefoon waarmee je ook letterlijk een nummer moest draaien? Zeg maar de T-Ford onder de telefoontoestellen. ;)

      • + 1
      • 4 maa 2017 - 22:22
    • Ben Dover

      Posts: 2.105

      Ik ken echt zat mensen die meteen een 3310 gaan halen, waaronder ikzelf. Kapitalen uitgegeven aan smartphones, maar allemaal kaduuk, kapotte schermen enz.. Laat maar komen dat ding :)

      • + 0
      • 4 maa 2017 - 22:32
    • Anderhalve Belg

      Posts: 106

      @ BD

      Ik heb er ergens nog eentje liggen waar je eerst een kwartiertje draaiwerk aan hebt
      en
      vervolgens aan de operator moet vragen of je
      voor tien centjes mag bellen
      Creditcards worden niet geaccepteerd wegens nog onbekend.
      Zal eens goed zoeken

      • + 0
      • 4 maa 2017 - 23:03
  • OrangeArrows

    Posts: 2.892

    Ligt ook aan de teams zelf. Teams kunnen zelf ook meer naar buiten brengen en een kijkje geven in hun eigen keuken. Nu zijn het alleen korte gelikte filmpjes meer bedoeld om de sponsoren te pleasen.

    • + 0
    • 4 maa 2017 - 17:23
  • _Firebeats_

    Posts: 1.412

    dat hopen wij ook

    • + 0
    • 4 maa 2017 - 17:40
  • Larry Perkins

    Posts: 47.777

    Daarom werd het ook de hoogste tijd voor Bernie om op te stappen. Op een bepaalde leeftijd wordt het (met alle respect) steeds moeilijker om je open te stellen voor nieuwe ontwikkelingen. Wat dat betreft heeft de ‘kleine boef’ het best zeer lang vol gehouden en wordt het tijd om een inhaalslag te maken richting MotoGP, zoals @F1MSCF1 al aangaf.

    • + 0
    • 4 maa 2017 - 22:08

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