<< Naar nieuwsoverzicht

McLaren dicht bij aankondigen nieuwe sponsoren

  • Gepubliceerd op 18 jan 2018 11:37
  • 7
  • Door: Bjorn Smit

Het lijkt een kwestie van tijd voordat McLaren enkele nieuwe sponsoren aan kan kondigen. Volgens CEO Zak Brown zijn er meerdere overeenkomsten gesloten en het inruilen van Honda-motoren voor exemplaren van Renault heeft daarbij geen windeieren gelegd.

De afgelopen seizoenen presteerde de combinatie McLaren Honda matig en daardoor zag het Britse team een aantal sponsoren vertrekken. In oktober zei Brown al dat er overeenkomsten met nieuwe sponsoren op komst waren. Een titelsponsor zou echter geen optie zijn. De eigenaar van United Autosports zag toen meer heil in meerdere samenwerkingen en hij lijkt zijn zin te krijgen: McLaren staat op het punt om nieuwe sponsoren aan te kondigen. Dat deelde hij mede aan RACER. "Er is veel interesse van sponsoren. Met mijn ervaring in mijn achterhoofd, vind ik dat we er goed voor staan."

"Sponsoring telt niet totdat er daadwerkelijk een deal is, dus tot die tijd kan je alleen kijken met hoeveel bedrijven je praat en of deze partijen de juiste zijn. We hebben serieuze gesprekken met grote merken. Met een aantal daarvan hebben we al een akkoord en dat zijn bedrijven waar iedereen van gehoord heeft. Ook zijn het bedrijven die je verwacht bij McLaren, namelijk leiders binnen hun vakgebieden. We hebben echter nog wel een lange weg te gaan. Ik verwacht dan ook geen onthulling van een bolide die helemaal vol sponsoren staat."

De slechte prestaties van McLaren Honda zorgde niet alleen voor een vertrek van sponsoren, ook het aantrekken van nieuwe geldschieters werd daardoor bemoeilijkt. Het wisselen naar krachtbronnen van Renault heeft dat vrijwel direct veranderd, aldus Brown. "Het was moeilijk om jezelf te verkopen in de afgelopen periode. Je neemt geïnteresseerden mee naar de grid terwijl je auto achteraan staat en er vanaf geduwd moet worden. Dan wordt het lastig. Toen hebben we aangekondigd dat wij naar Renault-motoren switchen en meteen heerste er een geloof in die combinatie. We hebben een belangrijke beslissing genomen. Niet alleen moeten we op het circuit competitief zijn, maar daarbuiten deed de samenwerking met Honda ons ook pijn."

F1 Nieuws McLaren

Reacties (7)

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  • z0mer

    Posts: 2.104

    Petrobras gaat ze denk ik wel aardig wat centjes opleveren.

    • + 0
    • 18 jan 2018 - 12:41
    • TylaHunter

      Posts: 8.802

      Petrobras? Is die naam al gelekt? Ik zou het alleen maar toe juichen bij Mclaren. Elke miljoen erbij is weer een miljoen dichter bij Ferrari. Mercedes is en blijft waarschijnlijk te ver uit het zicht.

      • + 0
      • 18 jan 2018 - 14:55
    • ROYALERE

      Posts: 24.398

      Ja RB hebben ze allang ingehaald......

      Wakker worden vriend.

      • + 0
      • 18 jan 2018 - 17:00
    • Spielberg

      Posts: 4.144

      Ik denk dat het Thule wordt ... omdat ze straks met de Halo moeten rijden. ;-)

      • + 0
      • 19 jan 2018 - 10:17
  • NicoS

    Posts: 16.770

    Nou, er moeten heel wat sponsoren bij komen om het gat van 100 miljoen te dichten, die de breuk met Honda heeft gebracht.

    • + 0
    • 18 jan 2018 - 18:36
    • Kenju

      Posts: 2.629

      Het gat is toch groter dan dat? 100 Miljoen aan sponsoring, verder het bedrag dat ze betaalden aan salarissen voor Alonso en Stoffel wat Honda voor 50% voor hun rekening nam, en ook de kosten die McLaren nu moet betalen voor de motoren (ongeveer 20 miljoen) en daarnaast ook alle kosten die komen kijken bij het runnen van de motoren en optimaliseren voor hun auto, wat Honda naar ik aanneem ook voor hun rekening nam. Dus ik denk dat het eerder 150-160 miljoen is. (20m v motoren + 20m voor 50% salaris Fernando + 100m sponsoring + 20m runningcost/motor-gerelateerde development op de auto). Denk dat dit nog een redelijk conservatieve inschatting is.

      Maar goed, onderschat ook de bronnen van McLaren niet. Toen ze in 2007 een boete van 100 miljoen kregen zeiden ze ook dat het hun geenszins raakte in de ontwikkeling van hun nieuwe auto. Al hadden ze toen natuurlijk wel Mercedessteun en een hoofdsponsor, plus allerlei kleinere sponsoren.

      • + 0
      • 18 jan 2018 - 20:59
  • Appie Happie

    Posts: 406

    Ze kunnen sowieso geen titelsponsor vinden omdat iedereen wel door heeft dat Zak een hoop gebakken lucht is.

    • + 0
    • 18 jan 2018 - 22:36
  • Larry Perkins

    Posts: 47.777

    Goed bezig die Brown.

    • + 0
    • 19 jan 2018 - 00:09

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