<< Naar nieuwsoverzicht

Topteams niet blij met merchandise-plannen Liberty

  • Gepubliceerd op 26 jan 2018 10:41
  • 20
  • Door: Rob Veenstra

Ferrari, Mercedes en Red Bull Racing scharen zich niet achter de plannen van Formule 1-eigenaar Liberty Media om de manier waarop merchandise verkocht wordt bij Grands Prix te hervormen. De teams hebben nu allemaal een eigen kraam, maar Liberty heeft het plan om alles onder één dak te brengen omarmd. Dat concept flopte eerder bij de Amerikaanse NASCAR.

Volgens commercieel directeur Sean Bratches is deze aanpak echter een succesformule. "We hebben uitvoerig onderzoek laten doen en alle racepromotors steunen dit plan", verkondigde hij aan Turun Sanomat. Diezelfde Finse krant beweert daarentegen dat Mercedes, Red Bull Racing en met name Ferrari grote bezwaren hebben tegen deze plannen.

Een anonieme bron betoogt tegenover Turun Sanomat: "Door de jaren heen heeft Ferrari meer merchandise verkocht dan welk ander team dan ook en fans hebben ogenschijnlijk geen moeite om de spullen van de Scuderia te vinden. Als het geduld van toeschouwers beperkt is, dan gaan ze niet een grote zaal, hal of tent in waar ze veel tijd kwijt zijn om te zoeken wat ze willen. Ik geloof dat we met deze nieuwe structuur inkomsten zullen mislopen."

F1 Nieuws Mercedes Red Bull Racing Ferrari

Reacties (20)

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  • Bonsai

    Posts: 1.717

    In Spa staat bij eau rouge altijd een plein vol met kraampjes van ieder team. Dat is gewoon overzichtelijk, niks aan doen dus.

    • + 3
    • 26 jan 2018 - 10:57
  • FerrariRules

    Posts: 2.957

    Als ik in een winkelstraat loop heb ik ook liever voor ieder merk een eigen winkel.

    • + 0
    • 26 jan 2018 - 11:03
  • Jean Alesi

    Posts: 17.675

    De opzet, net als bijvoorbeeld op Spa met verschillende kraampjes is net als een markt en leuk voor de bezoekers om langs te lopen, niets aan veranderen dus..
    Onnozele ideeën van LM, beter houden ze zich bezig met verbeteringen voor de sport zelf.

    • + 3
    • 26 jan 2018 - 11:05
    • Larry Perkins

      Posts: 47.777

      Ze hebben sterk de neiging om alles er te gladjes en te gelikt (Amerikaans) uit te laten zien, terwijl elk team haar merchandise al lang op hun eigen manier en volgens hun eigen identiteit en uitstraling aan de man heeft gebracht.

      Het vreemde is ook dat Snorremans en kornuiten er kennelijk mee op de proppen komen terwijl de teams waarschijnlijk helemaal niet hebben aangegeven dat de bestaande situatie niet bevalt of dat de huidige verkoop tegenvalt.
      Dom, dom, dom!

      Ben het met je eens @Jean dat ze de werkelijke problemen snel moeten aanpakken maar eerder was al te lezen dat Liberty Media daar pas mee aan de slag wil gaan zodra de GP’s verreden worden. Dit om tactische redenen.

      • + 0
      • 26 jan 2018 - 19:57
  • Brammus

    Posts: 778

    Moet er niet aan denken zeg, wil je een Haas petje, sta je tussen de MB, RB en Ferrari meuk te wachten op je beurt, brrr... :p

    • + 0
    • 26 jan 2018 - 11:18
    • Jean Alesi

      Posts: 17.675

      Wil ik een Marcus Ericsson T-shirt kopen sta ik tussen die Max fanboys :(

      • + 3
      • 26 jan 2018 - 11:19
    • Jean Alesi

      Posts: 17.675

      De Marcus Ericsson T-shirts voor 2018 zien er trouwens gaaf uit!
      Op de rug boven het startnummer staat met grote sierletters zijn bekende nickname
      "The Swedish bad ass motherf*cker"

      Ik denk dat ik m ga halen...

      • + 0
      • 26 jan 2018 - 11:24
    • The dre

      Posts: 2.184

      Ja ik ook,
      Mooie poetslap voor de auto's

      • + 1
      • 26 jan 2018 - 11:37
    • dutchiceman

      Posts: 4.572

      Niet zo negatief over Marcus he. Ik gebruik em gewoon netjes als schijtlint

      • + 0
      • 26 jan 2018 - 11:54
    • Larry Perkins

      Posts: 47.777

      Bovendien heeft Marcus aangekondigd dat 2018 het jaar van zijn grote doorbraak wordt. Dus je kunt er beter een flink aantal kopen want aan het eind van het seizoen zijn ze tien keer zoveel waard.

      • + 0
      • 26 jan 2018 - 20:01
    • The dre

      Posts: 2.184

      Met een tientje doe je tegenwoordig ook niets meer larry

      • + 0
      • 26 jan 2018 - 21:17
    • Larry Perkins

      Posts: 47.777

      @The Dre. Waar heb ik het over een tientje?

      • + 0
      • 27 jan 2018 - 14:51
  • ringo

    Posts: 3.629

    wat men knakt is : Bij nascar is het geflopt en paar regels verder, volgens onderzoek is het een succes formule... hahaha

    • + 0
    • 26 jan 2018 - 11:43
  • Spielberg

    Posts: 4.144

    Nu komt de ware aard van Liberty boven drijven .

    Over een jaar kan je een ticket kopen voor een grote kermis met concerten , en in het bijprogramma rijden er nog wat F1 bolides rond .

    F1 fans vermaken zich zelf wel tijdens een weekend op het circuit , daar zijn we Liberty niet voor nodig .

    Een weekend autosport genieten zit er straks niet meer in denk ik .

    • + 2
    • 26 jan 2018 - 12:55
    • schwantz34

      Posts: 36.095

      Als het zo doorgaat zitten we straks op de tribunes "gezellig" tussen de gillende Timberlake en Bieber fans..

      • + 0
      • 26 jan 2018 - 13:55
    • Larry Perkins

      Posts: 47.777

      Dan vindt zelfs Lewis het normaal dat ‘we’ in een jurk op de tribunes zitten...

      • + 0
      • 26 jan 2018 - 20:06
  • flyingfokker

    Posts: 3.282

    Simpel gezegd, alle facetten van de sport worden opgedeeld, zodat je in de toekomst een keuze kunt maken wat je wil zien, om daar vervolgens de knip voor te trekken.
    Liberty Media is maar met een doel ingestapt, hervormen om vervolgens te plukken...

    • + 0
    • 27 jan 2018 - 09:10
  • 1formule

    Posts: 134

    onze patatboer verkoopt ook niet alleen maar patat.

    heeft ook alles onder 1 kap.

    • + 0
    • 27 jan 2018 - 21:16
    • Larry Perkins

      Posts: 47.777

      Probeer er maar eens een Speciale Kantonese Rijsttafel voor vier personen te krijgen...

      • + 1
      • 27 jan 2018 - 21:22
  • 1formule

    Posts: 134

    dat kan daar ook, maar met max 8 personen.
    de rest moet wachten tot die 8 personen klaar met eten zijn.
    en dat vinden we niet erg.. het is er heel goed toeven.
    alleen sterke drank hebben ze niet. die kan je er naast kopen.
    dat is het bedrijf van hun zoon.

    • + 0
    • 27 jan 2018 - 21:50

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