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Mercedes bevestigt Tommy Hilfiger als kledingsponsor

  • Gepubliceerd op 06 feb 2018 08:54
  • 16
  • Door: Rob Veenstra

Het team van Mercedes heeft een nieuwe kledingsponsor gestrikt. Zoals verwacht heeft Tommy Hilfiger zich verbonden aan de regerend wereldkampioen. Het kledingmerk is de opvolger van Hugo Boss, dat de Formule 1 na vorig seizoen de rug toekeerde en overstapte naar de Formule E. Tommy Hilfiger was in het verleden al eens sponsor van Ferrari.

Het logo van Tommy Hilfiger prijkt dit seizoen op de Mercedes W09 EQ Power+, die op 22 februari in Silverstone gepresenteerd wordt. Mercedes-motorsportbaas Toto Wolff: "Het doet ons deugd om Tommy Hilfiger terug te zien keren in de Formule 1 en te verwelkomen bij Mercedes. Het is altijd spannend om een nieuwe samenwerking aan te gaan, helemaal als het een belangrijk aspect voor het imago van het team betreft. Ik ben ervan overtuigd dat de komst van Tommy Hilfiger als partner voor frisse energie zorgt en een nieuwe draai geeft aan de publieke perceptie van ons team."

Tommy Hilfiger gaf als commentaar: "Sinds mijn eerste bezoek aan een Formule 1-race ben ik al bevangen door een fascinatie voor de wereld van de autosport. Om nu bij kampioen Mercedes een rentree te maken op het hoogste niveau is een mooie manier om mode en de Formule 1 bij elkaar te brengen. Ik herken de passie, geestdrift en gedrevenheid bij het team van Mercedes en dat zijn waarden die ik ook bij ons bedrijf terugzie. Dat is waarom ik opgewonden ben om de komende seizoenen de krachten te bundelen met Mercedes."

F1 Nieuws Mercedes

Reacties (16)

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  • Jean Alesi

    Posts: 17.675

    Vroeger toen we in NYC woonden kwam Tommy wel eens bij ons over de vloer, altijd onaangekondigd, nooit z'n voeten vegen bij het binnenkomen, ziek werd je ervan....
    Op een gegeven moment zijn we maar verhuisd naar België, was geen houden meer aan...

    • + 1
    • 6 feb 2018 - 09:05
    • dutchiceman

      Posts: 4.572

      Wat een Boss

      • + 1
      • 6 feb 2018 - 09:08
    • Rimmer

      Posts: 11.467

      Je bedoeld denk ik zijn tweeling broer Timmy. Die had er idd een handje van om onaangekondigd te verschijnen. Liefst rond etenstijd en dan keek hij de biefstuk van je bord en het bier uit je glas. Na de vierde keer heb ik hem eruit getrapt. Bleek dat keer wel Tommy te zijn maar ja, hou die tweeling maar uitelkaar.
      Tommy was in iedergeval dusdanig op zijn p.k getrapt dat hij het blauw uit zijn kleding logo haalde. Moet ik wel toegeven dat het ook niet helemaal zachtzinnig ging. Die knaap ging horizontaal mijn huis uit.

      • + 0
      • 6 feb 2018 - 11:29
    • Stitch

      Posts: 6.063

      Ja, schavuiten zijn het die Tommy en Timmy ... Maar, ze brengen met hun logo wel het rood, wit en blauw op de Mercedes ;-)

      • + 0
      • 6 feb 2018 - 11:32
    • Jean Alesi

      Posts: 17.675

      Tommy was al snel op z'n p*k getrapt, van hem moest je alles maar pikken, maar andersom?
      En een smoelwerk dat die gast erop had staan, de honden lusten er geen brood van..

      • + 0
      • 6 feb 2018 - 13:00
  • Erwinnaar

    Posts: 4.904

    i.pinimg.com/origi(...)a5dd139b370ef68.jpg

    Zo herkende ik me dit merk. Bij Ferrari nooit opgevallen. Modieus team dat Lotus met ook Pepe Jeans.

    • + 0
    • 6 feb 2018 - 09:10
    • WalterWhite

      Posts: 340

      Philippe Adams, wie kent hem nog, in die Lotus

      • + 0
      • 6 feb 2018 - 09:23
    • Jean Alesi

      Posts: 17.675

      Philippe Adams (Moeskroen, 19 november 1969) is een voormalig Belgisch Formule 1-coureur.

      In 1994 reed hij twee races voor het Team Lotus, door omgerekend 250.000 euro geleend privé-geld te betalen, in de hoop zichzelf in de kijker te rijden en zo sponsors aan te trekken. In de Grand Prix Formule 1 van België spinde hij echter van de baan, en tijdens de Grand Prix Formule 1 van Portugal moest hij het stellen met een 16de plaats. Door zijn resultaten in F1 te verzekeren en door sponsoring heeft hij 175.000 euro gerecupereerd.

      'Voor het restant heb ik tien jaar afbetaald. Door te gaan werken, zoals iedereen.' - Philippe Adams

      Momenteel werkt hij als autoverkoper bij Seat.

      bron: Wikipedia

      • + 0
      • 6 feb 2018 - 09:33
    • Jean Alesi

      Posts: 17.675

      www.flickr.com/pho(...)-72157603593127249/

      vond deze Lotus gaaf trouwens

      • + 1
      • 6 feb 2018 - 09:45
    • Beri

      Posts: 6.186

      @Erwinnaar: Mooie foto. Zet me meteen aan het denken. Veel sponsoren zijn later "wereldkampioen" geworden. Hilfiger met Ferrari, Komatsu met Williams, Pepe Jeans met Renault, Loctite en Mobil1 met McLaren. Ik vind het wel grappig als je dat zo bekijkt.

      • + 1
      • 6 feb 2018 - 09:57
    • Kenju

      Posts: 2.629

      Die logo's stonden best prominent op de Ferrari-teamkleding anders.

      • + 0
      • 6 feb 2018 - 13:34
  • WalterWhite

    Posts: 340

    Oh nee toch, volgend jaar Stroll in de Mercedes? Aangezien Stroll rijk is geworden met Tommy Hilfiger. Je weet maar nooit met Wolff

    • + 0
    • 6 feb 2018 - 09:22
    • zoefroef

      Posts: 1.408

      Die gedachte kwam bij mij ook direct omhoog. Zeg je stroll dan zeg je hilfiger.

      • + 0
      • 6 feb 2018 - 09:23
    • misstappen

      Posts: 2.865

      Stroll heeft er duidelijk het talent voor om bij Merc te gaan rijden..

      • + 0
      • 6 feb 2018 - 09:40
  • Nino Farina

    Posts: 2.480

    Goed nieuws voor de formule 1 in algemene zin. Altijd goed een nieuwe sponsor. Maar ik denk ook dat deze sponsor qua beeldvorming gunstig is voor het algemeen geïnteresseerde publiek.

    • + 0
    • 6 feb 2018 - 09:59
  • Larry Perkins

    Posts: 47.777

    Op een Duitse site (Ms M) wordt een verband gelegd met de nieuwe kledingsponsor Hilfiger en de contractverlenging van Hamilton. Lewis schijnt al wat met dat merk van doen te hebben en scharrelt misschien ook wat met het topmodel van Hilfiger, Gigi Hadid (zij mag er zijn).
    Daardoor zou de contractverlenging weer een stukje dichterbij zijn gekomen...

    • + 0
    • 7 feb 2018 - 08:19

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