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Scuderia Toro Rosso gaat samenwerking aan met myWorld

  • Gepubliceerd op 08 feb 2019 11:41
  • 3
  • Door: Bjorn Smit

Scuderia Toro Rosso heeft kort voor aanvang van het testseizoen een nieuwe partner aangetrokken. Het Italiaanse team heeft een meerjarige overeenkomst gesloten met de myWorld Group.

myWorld Group is een groep bedrijven dat streeft naar het leveren van een betere winkelervaring voor zowel ondernemers als particulieren. De groep levert daarvoor verschillende diensten, zoals het opzetten van loyaliteits- en cashback-programma's. Het logo van myWorld zal door deze overeenkomst de komende jaren te zien zijn op de bolides van Toro Rosso, de teamkleding en op de overalls van de coureurs van het team.

"De kern van de Formule 1 is innovatie en ik ben daarom blij dat Toro Rosso met myWorld gaat samenwerken", zegt teambaas Franz Tost over de nieuwe sponsorovereenkomst. "Het is een toekomstgerichte organisatie die meerdere merken onder een naam samenbrengt, om zo innovatieve fan- en klantenloyaliteitsprogramma's levert aan verenigingen en bedrijven. Met deze samenwerking steunen we ze in het promoten hoe klanten en partners kunnen profiteren van hun internationale 'shopping community'."

CEO Rafal Pieta van myWorld International is ook blij dat de samenwerking tot stand heeft kunnen komen. "Met mijn kijk op de internationale focus van myWorld is deze samenwerking een belangrijke stap. De deal met Scuderia Toro Rosso biedt een optimaal platform om onze groep bedrijven aan een internationaal publiek te laten zien."

 

F1 Nieuws Franz Tost Scuderia Toro Rosso

Reacties (3)

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  • vettigeherder

    Posts: 1.664

    Het overall van Toro Rosso is ook een stuk donkerder geworden (zie de STR-website). Ben benieuwd of ze die kleur ook op de auto gaan gebruiken.

    • + 1
    • 8 feb 2019 - 11:52
  • Spielberg

    Posts: 4.144

    Gezien de foto kunnen ze beter reclame maken voor een begrafenisonderneming .

    • + 0
    • 8 feb 2019 - 13:30
  • BelaF1

    Posts: 61

    Precies mijn eerste gedachte. Wat een vrolijke jongens. Daar wordt de sponsor blij van.

    • + 0
    • 8 feb 2019 - 16:05

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