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Verstappen en Leclerc in top 50 meest interessante sporters voor marketing

  • Gepubliceerd op 25 aug 2019 10:30
  • 14
  • Door: Rutger Lauvenberg

Terwijl Charles Leclerc en Max Verstappen inmiddels al meerdere keren met elkaar in gevecht waren op het circuit, strijden naast het circuit de bedrijven om een van beiden aan zich te binden om hun merk te promoten. De twee jonge toptalenten in de Formule 1 blijken enorm interessant voor bedrijven om hun merk als jong, uitdagend en avontuurlijk neer te zetten.

SportsPro stelde een lijst samen van de 50 meest interessante sporters voor marketingdoeleinden en nam daarbij in ogenschouw de leeftijd, nationaliteit, sympathie, charisma en de bereidheid om vermarkt te worden van de sporters. Ook werd gekeken naar social media-aandacht en de effectiviteit van die aandacht voor de bedrijven. In de lijst waarbij bijvoorbeeld het grootste voetbaltalent van dit moment, Kylian Mbappé, op plek elf staat en Nederlands meest bekende vrouwenvoetbalster Lieke Martens op plek 42 verschijnt, scoren Max Verstappen en Charles Leclerc een negentiende en achtste plek.

De Nederlander en de Monegask zullen dus naast hun riante salarissen bij Red Bull Racing en Ferrari ook voldoende marketinginkomsten kunnen genereren de komende jaren. Voor Nederlandse bedrijven zal bovenstaande niet als een grote verrassing komen, Max Verstappen heeft zich op dit moment namelijk al aan verschillende merken verbonden. Zo heeft hij partnerships met onder andere Jumbo, Exact, G-Star Raw en Ziggo Sport en die lijst zal de komende jaren alleen maar groeien.

Zie de volledige top 50 hier: 

https://www.sportspromedia.com/most-marketable

F1 Nieuws

Reacties (14)

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  • Tonrossi

    Posts: 2.539

    En daarna kom ik pas! Triest, niet moet ik hard aan werken! ;-)

    • + 0
    • 25 aug 2019 - 10:38
    • Tonrossi

      Posts: 2.539

      Niet = hier.


      Edit,edit edit en gvd nog eens, EDIT FUNCTIE!

      • + 1
      • 25 aug 2019 - 10:40
    • PallMall

      Posts: 5.872

      Take it easy take a....

      • + 0
      • 25 aug 2019 - 10:48
    • Supersoft

      Posts: 1.102

      Kitkat?

      • + 0
      • 25 aug 2019 - 11:00
    • Billgates307

      Posts: 9.429

      Of gewoon ff wat beter opletten voordat je op 'plaats mijn reactie' klikt...

      • + 2
      • 25 aug 2019 - 11:37
  • schwantz34

    Posts: 36.095

    Max is miljardair voor zijn 30e, no worries. Die gaat voor een eigen circuit, met mega imposant wagenpark, om zichzelf, Jos, en zijn vrienden te vermaken in zijn vrije tijd. Ricciardio is ook altijd welkom ;)

    • + 0
    • 25 aug 2019 - 11:39
    • snailer

      Posts: 21.071

      Ik begreep dat Max een jong broertje heeft sinds dit jaar. Verstappen v3 wordt begeleid door Verstappen v2.

      • + 0
      • 25 aug 2019 - 11:55
  • Cherokee

    Posts: 4.925

    Leclerc op 8 en Max op 19? Waar komt dat verschil vandaan?

    • + 0
    • 25 aug 2019 - 13:03
    • f1 benelux

      Posts: 3.957

      Dat verschil komt uit het feit dat dit globaal bekeken is. Leclerc is nu eenmaal iets interessanter (voor marketing) dan Max. Kan toch?

      • + 3
      • 25 aug 2019 - 13:40
    • inflatable

      Posts: 3.524

      Omdat Charles de perfecte schoonzoon uit de glitter en glamour van Monaco is die voor Ferrari rijdt, daarom... Als je b.v. Skysports kijkt merk je ook dat men daar meer symphatie voor heeft dan voor Verstappen.. Verstappen wordt geroemd om zijn talent, Charles voor de rest daar omheen en dat laatste verkoopt dus beter..

      • + 4
      • 25 aug 2019 - 16:50
    • MustFeed

      Posts: 8.839

      "Calculating marketability is undoubtedly an inexact science, one that relies on no small amount of informed guesswork and, increasingly, a complex and highly unpredictable array of contributing factors."

      "SportsPro’s criteria has remained unchanged since the conception of the list in 2010. Each summer, athletes from across the world have been ranked according to their marketing potential over the coming three-year period, with particular emphasis placed on value for money, age, home market, charisma, willingness to be marketed and crossover appeal."

      "Thanks to analytical data and advanced social media monitoring tools provided by Hookit, SportsPro’s official data partner"

      Ofwel, het is een beetje natte vingerwerk.

      Als er een meme onstaat als "i am stupid" dat vervolgens trending wordt op social media kan Leclerc zomaar ineens een hoge score krijgen op deze lijst. Daarnaast zal Leclerc bijvoorbeeld een grotere stijging hebben gehad op social media omdat hij voordat hij naar Ferrari ging nog vrij onbekend was. De tools maken een voorspelling voor de volgende 3 jaar en de resultaten van die tools worden hierdoor beinvloed.

      Of een sporter werkelijk interessant is ligt uiteindelijk toch vooral aan het merk dat je probeert te promoten.

      • + 0
      • 25 aug 2019 - 16:59
    • MustFeed

      Posts: 8.839

      Denken jullie dat ze zich verdiept hebben in het karakter van honderden sporters om vervolgens een top 50 samen te stellen? Lijkt me niet toch?

      Het gaat hier echt voornamelijk om metingen en trends op bijvoorbeeld social media.

      • + 0
      • 25 aug 2019 - 17:05
  • LimboF1

    Posts: 6.088

    Euh..... Verstappen begrijp ik, maar Leclerc totaal niet. Hij is helemaal niet zo populair, dus hoezo zou hij marketingtechnisch interessant zijn??

    • + 0
    • 25 aug 2019 - 18:37
    • MustFeed

      Posts: 8.839

      Hierboven al uitgelegd. Leclerc is vrij nieuw in het circus en krijgt pas nu naamsbekendheid. De tools die social media activiteiten scannen zien dan een opwaartste trend en baseren daar hun voorspelling op.

      Daarnaast zijn er behoorlijk wat Leclerc memes geweest ("I am stupid") waardoor Leclerc ineens een trending onderwerp wordt op social media.

      Ze hebben echt niet honderden sporters individueel beoordeeld en daarna afzonderlijk met elkaar vergeleken om tot deze top 50 te komen. Dat kan ook niet, want voordat je klaar bent met het onderzoek zou je data al niet meer actueel zijn.

      Dit is gewoon calibreren van de software die vervolgens deze lijst calculeert en dat publiceren ze ieder jaar.

      • + 0
      • 25 aug 2019 - 19:04

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SELECT a0_.ArticleId AS ArticleId_0, a0_.RewriteUrl AS RewriteUrl_1, a0_.Title AS Title_2, a0_.SeoDescription AS SeoDescription_3, a0_.SeoTitle AS SeoTitle_4, a0_.coAuthor AS coAuthor_5, a0_.Icon AS Icon_6, a0_.Category AS Category_7, a0_.Content AS Content_8, a0_.PublishDate AS PublishDate_9, a0_.CreateDate AS CreateDate_10, a0_.CreateTime AS CreateTime_11, a0_.CommentType AS CommentType_12, a0_.AllowNewComments AS AllowNewComments_13, a0_.cntnlang AS cntnlang_14, a0_.LastUpdateDate AS LastUpdateDate_15, a0_.ArticleType AS ArticleType_16, a0_.CommentCount AS CommentCount_17, a0_.Activated AS Activated_18, a0_.StickyUntil AS StickyUntil_19, a0_.ViewCount AS ViewCount_20, a0_.PushEnabled AS PushEnabled_21, a0_.PushTitle AS PushTitle_22, a0_.PushMessage AS PushMessage_23, a0_.breaking AS breaking_24, a0_.breaking_title AS breaking_title_25, a0_.TestMode AS TestMode_26, r1_.RacingSerieId AS RacingSerieId_27, r1_.RewriteUrl AS RewriteUrl_28, r1_.IsDefault AS IsDefault_29, r2_.RacingSeriesTranslationId AS RacingSeriesTranslationId_30, r2_.LanguageCode AS LanguageCode_31, r2_.ShortName AS ShortName_32, r2_.LongName AS LongName_33, a0_.SiteId AS SiteId_34, a0_.RaceTrackHistoryId AS RaceTrackHistoryId_35, a0_.RacingSerieId AS RacingSerieId_36, a0_.PhotoAlbumId AS PhotoAlbumId_37, a0_.CmsAccountId AS CmsAccountId_38, a0_.PollId AS PollId_39, a0_.RaceSessionId AS RaceSessionId_40, r1_.SiteId AS SiteId_41, r1_.CountryIso AS CountryIso_42, r2_.RacingSerieId AS RacingSerieId_43 FROM Articles a0_ INNER JOIN RacingSeries r1_ ON a0_.RacingSerieId = r1_.RacingSerieId AND (r1_.SiteId IN ('1')) INNER JOIN RacingSeriesTranslations r2_ ON r1_.RacingSerieId = r2_.RacingSerieId AND (r2_.LanguageCode = 'nl') WHERE (((((a0_.cntnlang IN (?) AND a0_.SiteId IN (?)) AND a0_.Activated = ?) AND a0_.PublishDate < ?) AND a0_.ArticleType IN (?)) AND a0_.RacingSerieId = ?) AND (a0_.SiteId IN ('1')) ORDER BY a0_.PublishDate DESC LIMIT 4
[["nl"],["1"],true,{"date":"2026-02-05 22:45:00.000000","timezone_type":3,"timezone":"Europe\/Amsterdam"},["Nieuws","LiveRaceReport","Liveblog"],1]
0.238514 cacheAble: yes
module:Layout\Footer (0Q - total module time: 0.00030017s)
""
0.238817
done
""