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Victoria en Melbourne verbieden iedere vorm van sponsoring door tabaksproducenten

  • Gepubliceerd op 04 sep 2019 09:20
  • 22
  • Door: Bjorn Smit

Formule 1-teams zullen in Australië geen enkele vorm van tabaksreclame meer mogen voeren. De regering heeft het verbod op deze vorm van reclame uitgebreid na pogingen van Philip Morris en British American Tobacco om deze wetten te omzeilen.

Ferrari wordt van oudsher gesponsord door Philip Morris International en eind 2018 introduceerde deze tabaksproducent met Mission Winnow een nieuw initiatief. De logo's van dit initiatief waren eind vorig jaar te zien bij meerdere overzeese races en het was de bedoeling om dat ook in Australië te doen. Daar stak de Australische overheid in maart een stokje voor, waardoor Ferrari gedwongen werd om een andere oplossing te zoeken.

Datzelfde geldt voor McLaren. Zij wisten eerder in 2019 British American Tobacco aan zich te binden als sponsor, waarbij de afspraak was dat het initiatief A Better Tomorrow op de auto's van het team te zien zou zijn. Ook dit maakte Australië onmogelijk, hoewel de wetten in het land dergelijke sponsorlogo's niet specifiek verbieden.

Om aan alle twijfel een einde te maken, heeft Australië besloten om de wetten rond sponsoring van tabaksfabrikanten aan te scherpen. De definitie van tabaksreclame zal in de Australische wetten verruimd worden en niet alleen directe reclame voor tabak en e-sigaretten omvatten, maar ook verwijzingen naar en logo's die geassocieerd worden met tabaksproducenten zullen op korte termijn verboden zijn.

Situatie Ferrari en McLaren directe aanleiding voor besluit

De directe aanleiding voor deze veranderingen zijn volgens het persbericht van de Australische regering een direct gevolg van de gebeurtenissen met McLaren en Ferrari in de aanloop naar de Australische Grand Prix. Hierdoor moet het onmogelijk worden voor tabaksproducenten om 'de wetten te omzeilen door te proberen nieuwe vormen van adverteren en sponsoren te introduceren, vooral in de sport'.

"Victoria is toonaangevend geweest in het aanpakken van dodelijke tabaksreclame en dat willen we zo houden", vertelde Jenny Mikakos, minister van gezondheid van Victoria. "Deze belangrijke veranderingen zullen de tabaksgiganten stoppen in het misleiden van de inwoners het op het spel zetten van hun leven. Deze bedrijven zetten altijd stiekeme tactieken in om onze sterke wetten te omzeilen - maar dat stoppen we nu."

F1 Nieuws McLaren Ferrari

Reacties (22)

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  • Stitch

    Posts: 6.063

    Goeie zaak!

    • + 1
    • 4 sep 2019 - 09:32
  • f1 benelux

    Posts: 3.957

    Met of zonder reclame. Roken doet men toch. Geef mij maar die mooie oude marlboro livery. Of die machtige JPS..

    • + 0
    • 4 sep 2019 - 09:38
    • Vettellinnetje

      Posts: 1.508

      Bij de huidige couereus zal er niemand roken, een enkeling daargelaten. Misschien wel bij de monteurs en teambazen.

      • + 0
      • 4 sep 2019 - 10:54
  • stephen

    Posts: 182

    Hoe ver ga je; "met kleutertje Luister?"
    Dan ook geen alcohol, geen energy drinks, alle bedrijven eruit met sjoemel praktijken, banken eruit?
    Waar trek je de grens?

    • + 3
    • 4 sep 2019 - 09:54
    • Joeppp

      Posts: 7.329

      Bij roken.

      • + 1
      • 4 sep 2019 - 10:49
    • stephen

      Posts: 182

      e-smoker..?

      • + 0
      • 4 sep 2019 - 11:15
    • Sun-Tzu

      Posts: 3.385

      Ik snap dat mensen de discussie altijd breder willen maken wanneer het roken aangevallen wordt. Toch gaat het verbreden van die discussie vaak mank, door ook naar alcohol etc. te verwijzen. Roken is en blijft dan het enige product dat bij gebruik ook direct schade aanbrengt bij de dicht bijzijnde omstanders. Dus niet alleen maar aan de gebruiker.
      Uiteraard kan alcohol bij verkeerd gebruik ook schadelijk voor de omgeving worden, maar bij normaal gebruik dus i.t.t. roken dus niet.

      Er zit dus wel degelijk een stap tussen het aanpakken/reguleren van roken en alcohol. Niet heel gek dus dat men vooral bovenop het roken zit...

      • + 3
      • 4 sep 2019 - 11:23
    • jd2000

      Posts: 6.646

      Waar trek je de grens? 6 miljoen doden per jaar en 1 miljoen doden door meeroken. Duidelijk zo?

      • + 0
      • 4 sep 2019 - 12:05
    • Arie54

      Posts: 4.960

      Nou, ik vind de reclame voor alcohol bij motorsport bezopen!

      • + 0
      • 4 sep 2019 - 18:27
    • Arie54

      Posts: 4.960

      @Sun-Tzu: Dus de (tien)duizenden die per jaar worden doodgereden door mongolen die met drank op achter het stuur kruipen hebben gewoon pech gehad?

      • + 0
      • 4 sep 2019 - 18:28
    • Sun-Tzu

      Posts: 3.385

      @Arie54, dat is dus precies wat ik probeer te zeggen met een vergelijking die mank gaat... Nergens stel ik dat die mensen gewoon pech hebben. Wel maak ik een nadrukkelijk onderscheid dat hetgeen wat jij beschrijft niet onder normaal alcohol gebruik valt.

      Bij roken breng je bij normaal gebruik schade aan jezelf én je omgeving toe. Bij alcohol breng je bij normaal gebruik alleen schade aan jezelf toe. Pas bij abnormaal gebruik, zoals jouw voorbeeld, breng je ook schade aan andere toe. Dat is het verschil dat ik beschrijf, zonder ook maar ergens een waarde oordeel aan te plakken.

      • + 0
      • 4 sep 2019 - 19:27
  • harry stotter

    Posts: 910

    Philip Morris had destijds zelf een team moeten beginnen.

    • + 0
    • 4 sep 2019 - 10:04
  • JM_K

    Posts: 1.065

    Mooi!

    • + 0
    • 4 sep 2019 - 10:08
  • kisje

    Posts: 10

    Nou, nou, wat zal dat een hoop minder rokers opleveren............

    • + 1
    • 4 sep 2019 - 10:10
    • ThisGuy

      Posts: 1.492

      Je zult je hersens gepijnigt hebben om tot deze conclusie te komen.
      Oppervlakkigheid troef.

      • + 1
      • 4 sep 2019 - 11:26
  • Pappous

    Posts: 846

    Goede zaak, zouden meer landen moeten doen, en dan niet alleen tabak maar alle schadelijke verslavend makende artikelen. Kijk maar eens goed om je heen wat de gevolgen kunnen zijn.

    • + 0
    • 4 sep 2019 - 10:54
  • Pietje2013

    Posts: 8.974

    Dus in Australië is het nu voor iedereen verboden om "A Better Tomorrow" te zeggen?

    • + 0
    • 4 sep 2019 - 10:54
    • Pietje2013

      Posts: 8.974

      In de media moest er nog bij.

      Ook al heb je niets met sigaretten te doen?

      • + 1
      • 4 sep 2019 - 10:55
    • Sun-Tzu

      Posts: 3.385

      Nee, wanneer het informatief gebracht wordt niet. Wanneer het puur voor commerciële doeleinden en dus promotie voor tabak wordt gebruikt wel. Waar de fijne lijn en nuance komt te leggen zal nieuwe/toekomstige jurisprudentie moeten uitwijzen.

      • + 0
      • 4 sep 2019 - 11:24
  • Tonrossi

    Posts: 2.539

    Super! en nu ook nog even voor de voedselindustrie beperkingen opleggen mbt. misleiden van de consument.

    Overal zitten bakken met suiker in en tarwe. En die zijn veel slechter dan de meeste mensen denken.
    Maar net alsof doen dat er overal gezonde voeding in zit!

    • + 0
    • 4 sep 2019 - 12:05
  • Modest71

    Posts: 3.740

    "dodelijke tabaksreclame" Ik wist niet dat reclames, dodelijk kon zijn? .....

    • + 0
    • 4 sep 2019 - 14:08

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