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Netflix zorgt ook in Amerika voor stijging van Formule 1-fans

  • Gepubliceerd op 02 nov 2019 10:10
  • 3
  • Door: Brick van Boxtel

Een jaar geleden was het eerste seizoen van de Netflix-serie Drive to Survive nog in de maak, waarbij fans een kijkje kregen achter deuren die normaal gesloten blijven. De serie, die dit jaar werd gelanceerd op het platform, trok veel kijkers. In een eerder bericht meldden wij al dat door de Netflix-serie Drive to Survive in Mexico de verkoop van de tickets flink was gestegen. Het waren voornamelijk vrouwen die de sport interessanter vonden. Dit weekend is de Formule 1 op COTA, waar de Formule 1 in 2012 het eerst reed, met Haas als thuisteam. 

Het is een opmerkelijke verandering voor een competitie waarin door Europa opgeleide coureurs racen in auto's, meestal gemaakt door Europese fabrikanten en motorleveranciers voor teams met hoofdkantoren in Europa. De paar Amerikaanse pogingen tot teams waren van korte duur, maar Haas lijkt er toch bij te blijven.

Promotie lijkt te werken

De jaren van het promoten van de sport blijkt te werken, blijkt uit cijfers. Op Google piekte de zoekinteresse rond de sport in de week van 9 maart 2019, toen de documentaire, Drive to Survive, werd uitgebracht. De piek is vooral opmerkelijk, omdat het kwam ondanks de twee topteams van F1 - Mercedes en Ferarri - weigerden deel te nemen aan de Netflix-show.

Lees verder op de volledige site

De Formule 1 promoot de sport in de VS en tegelijkertijd heeft ESPN, de Amerikaanse omroep van de races, races op een goedkopere manier aangeboden om te kijken. Het aantal kijkers in de VS op traditionele tv nam toe, terwijl het aantal kijkers wereldwijd bleef dalen. ESPN zag dit jaar een stijging van 19 procent van de kijkcijfers in de eerste 18 races van dit seizoen ten opzichte van vorig jaar. De stijgingen braken het kijkersrecord van de omroep voor de sport dit seizoen meerdere keren. Kijkers van 18-34 jaar groeiden het meest, een stijging van meer dan 81% ten opzichte van vorig jaar, volgens ESPN's woordvoerder Andy Hall.

Austin bereidt zich dit jaar voor op een recordbrekend publiek. Volgens Bobby Epstein, de baas en eigenaar van het circuit van Austin, waren vier maanden voor dat het circus naar de staat toe kwam al alle stoeltjes uitverkocht. De vraag deed hem overwegen nieuwe tribunes te bouwen om het grotere publiek tegemoet te komen. Esptein vertelde ESPN in oktober dat er meer dan 50 miljoen enthousiaste Formule 1-fans in Europa waren, maar de VS heeft er maar 2 miljoen maar dat aantal blijft maar stijgen. De toekomst ziet er veelbelovend uit. 

De toekomst ziet er goed uit voor de Amerikaanse Formule 1-fans, want afgelopen maand werd openbaar gemaakt dat de Formule 1-race in Miami toch in 2021 plaats gaat vinden. Wel moet de gemeenteraad van Miami nog instemmen met de race.

F1 Nieuws

Reacties (3)

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  • P. Clemenza

    Posts: 10.323

    En zo is niet iedereen in de VS even blij met F1,

    De Grand Prix van de Verenigde Staten staat tegelijkertijd gepland met de NASCAR Cup race in Texas, een in Amerika geliefd sportevenement. Eddie Gossage, de eigenaar van de Texas Motor Speedway, het circuit waar de race verreden zal worden, heeft afgelopen vrijdag flink uitgehaald. Tegenover Front Office Sport zei hij het volgende: "Tussen de Formule 1 en de NASCAR is haast geen competitie," zo begint Gossage zijn relaas. "Want onze sport is veel populairder."

    Toch lijkt de Amerikaan zich zorgen te maken over een daling in de kijkcijfers: "Des te meer vind ik het ronduit onbeschoft dat men de Formule 1-race tegelijkertijd met ons heeft gepland. Het is een belediging voor de Amerikaanse sport en ik vindt het ontzetten respectloos," zo besluit hij.

    • + 0
    • 2 nov 2019 - 11:30
    • f1 benelux

      Posts: 3.957

      Ach, dat F1 in de US populairder wordt heeft weinig te maken met de sport. Maak er een festival van met bekende bands en popnimfjes, en je trek zoveel meer volk onder het mom van de sport. Vorig jaar een recordopkomst op COTA. Dat krijg je voor mekaar als je Imagine Dragons boekt voor dat weekend.. F1 is en blijft een Europese sport. Als Ford en Chevrolet zouden toetreden wordt het voor de Amerikaan pas interessant. Die hebben NASCAR en IndyCar. F1 is voor hun geen toevoeging.

      • + 0
      • 2 nov 2019 - 11:46
  • Wouter666

    Posts: 2.267

    Ik ben in Austin en was gister naar de trainingen. Viel echt op dat het al enorm druk was, vooral ook met Amerikanen. Goed om te zien.

    • + 0
    • 2 nov 2019 - 12:40

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