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Formule 1 sluit eerste overeenkomst ooit met gokbedrijf 188BET

  • Gepubliceerd op 11 maa 2020 09:59
  • 14
  • Door: Brick van Boxtel

Eerder deze maand is een contract ondertekend tussen Ross Brawn en ISG-vertegenwoordiger Chris Buckley om Formule 1's allereerste gok-partnerschap met 188BET tot leven te brengen, zo melden bronnen aan GPToday.net. De website, zoals wij TOTO kennen, is op de Aziatische markt razend populair. Met de overeenkomst krijgen de fans een diepere kijk op de sport, met inzichten en statistieken voor alle gebruikers, evenals de kans voor geïnteresseerden om hun Formule 1-expertise te gebruiken met een reeks van inzetmogelijkheden. De fans krijgen ook de kans om live te wedden om Formule 1-wedstrijden.

BET188 zette zichzelf op de kaart in de Aziatische voetbalwereld, maar was nog niet actief in de autosport. Het wedkantoor is het eerste bedrijf in haar branche dat een samenwerking aangaat met de Formule 1. Volgens Ross Brawn, Managing Director of Motorsport, duidt dit op de nieuwe aanpak die Liberty Media hanteert om het sportpubliek te verbreden en fans meer interactie te geven.

"Het voegt een extra dimensie toe voor de fans en enthousiastelingen", zei hij tijdens het lanceringsevenement op Silverstone begin maart. "Er zijn zoveel mogelijkheden in de Formule 1 om de fans op verschillende manieren te triggeren, en dit is een zeer belangrijke eerste stap als onderdeel van een veel groter commercieel plan."

"Het is een belangrijk gebied van onze uitbreiding, en onderdeel van de frisse visie van Liberty Media. In de afgelopen drie jaar hebben we de neerwaartse trend gekeerd. Het leed geen twijfel dat de Formule 1 een zeer populaire sport was, maar het was gestagneerd in termen van hoe we de fans engageren. Met deze nieuwe aanpak, met name de uitbreiding naar de digitale wereld en de verschillende manieren waarop fans van de sport kunnen genieten, zien we groei in alle markten."

“Formule 1 is een opmerkelijke sport omdat het allerlei soorten fans kan vermaken - degenen die genieten van de wiel-aan-wiel actie, degenen die geïnteresseerd zijn in de technologie; en zoals we hebben gezien aan de populariteit van de Netflix-serie, kan het fans aanspreken die voorheen misschien niet veel van de sport afwisten. Deze samenwerking geeft alle soorten fans de kans om op een ander niveau met de sport bezig te zijn."

F1 Nieuws Ross Brawn

Reacties (14)

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  • mario

    Posts: 11.603

    "Het voegt een extra dimensie toe voor de fans en enthousiastelingen"
    En het maakt mensen gokverslaafd....

    • + 1
    • 11 maa 2020 - 10:03
    • Damon Hill

      Posts: 16.887

      Over gokken wordt altijd gedaan alsof het het grootste probleem of de grootste zonde ter wereld is, terwijl er tal van andere verslavingen zijn en bijvoorbeeld drank zwaar wordt onderschat.

      Weet je hoeveel reclame er voor drank is en hoeveel mensen drank problemen hebben in Nederland?

      Daarmee praat ik gokproblemen dus niet goed, maar men doet net alsof een gokprobleem erger is dan een drank of drugs probleem.

      Ps. Ironisch genoeg zijn steeds meer mensen tegenwoordig verslaafd aan (en ja, daar komt ie) werken/overwerken. In sommige gevallen gaat een hele sociale situatie of familie naar de knoppen omdat mensen alleen nog maar 24/7 met werk bezig kunnen zijn. En ook dit is typisch een onderschatte verslaving.

      • + 0
      • 11 maa 2020 - 11:00
    • NoBullshit

      Posts: 4.490

      Gokken is al duizenden jaren de normaalste zaak vd wereld. Romeinse soldaten speelden dobbelspelletjes en vergokten daarmee een flink deel van hun salaris.
      Verbieden niet doen, wel proberen niet te stimuleren maar goed dat geld voor zoveel andere verslavingsgevoelige bezigheden

      • + 0
      • 11 maa 2020 - 11:29
    • Tonrossi

      Posts: 2.539

      "Damon Hill" En SUIKER! niet ter vergeten! een van de grote boosdoenders voor kanker.

      • + 0
      • 11 maa 2020 - 13:04
    • Damon Hill

      Posts: 16.887

      @Tonrossi,
      Sterker nog, ik betrap mezelf erop dat ik veel te veel suiker en ook zout eet/neem terwijl dat inderdaad allesbehalve goed is voor je.

      Alle dingen die extreem gebruikt worden kunnen gevaarlijk worden.

      • + 0
      • 11 maa 2020 - 14:03
  • rutger1393

    Posts: 15

    Formule 1 is erg vooruitstrevend bezig de laatste dagen, eerst de deal met oliegigant Aramco en nu weer een deal met een gokkantoor...

    • + 4
    • 11 maa 2020 - 10:13
    • P. Clemenza

      Posts: 10.323

      so what, dat is Formule 1, duurste sport ter wereld en 'ons' feestje moet betaald worden ook.
      Dat geld gaat echt niet van een vegan burger fabrikant komen!

      • + 1
      • 11 maa 2020 - 10:15
    • NFS1

      Posts: 684

      De volgende sponsor wordt Cambridge Analytica en dan nog wat wapenfabrikanten, dan heb je een mooie club sponsoren om je heen verzameld om goodwill te kweken bij het grote publiek.....

      • + 4
      • 11 maa 2020 - 10:26
    • NoBullshit

      Posts: 4.490

      Met heimwee denk ik soms terug aan tijden dat autosport nog vies en luidruchtig mocht zijn. V12's... tabaksreclame met iconische liveries zoals de Marlboro Mclaren.
      Ik loop nu 38 jaar rond op deze aardbol en ik bemerk dat onze samenleving aan alle kanten steeds truttiger wordt. Op steeds meer dingen die vroeger heel normaal waren komt een verbod of steeds meer beperkingen. Dit komt grotendeels door het feit dat tegenwoordig elk tegengeluid een platform heeft secu veel teveel aandacht krijgt.
      Regels zijn nodig maar ikzelf vind altijd dat we zoveel mogelijk onze eigen keuzes moeten kunnen maken zonder dat de overheid zegt wat we wel of niet mogen.
      De overheid moet zo klein mogelijk blijven (dat hele apparaat kost al genoeg en vaak ook inefficiënt) en vooral een dienende rol hebben. Ook zo min mogelijk nationale macht naar Brussel. Ieder EU land wil het liefst door zijn eigen nationale regering bestuurd worden en niet door vreemde machten met eigen agenda's.

      • + 0
      • 11 maa 2020 - 11:54
    • P. Clemenza

      Posts: 10.323

      @NoBullshit
      Zou het aan mij liggen dan waren alle F1 bolides weer voorzien van grote peukenreclames en maakten ze een gruwelijk takkeherrie, en de Halo's eraf uiteraard!

      • + 1
      • 11 maa 2020 - 12:52
  • RBH2019

    Posts: 5.888

    Gokken en olie, waar zijn ze mee bezig... Ze moeten de sport interessanter maken en toegankelijk voor iedereen op tv, dan volgen de kijkers vanzelf.

    • + 0
    • 11 maa 2020 - 10:13
  • schwantz34

    Posts: 36.095

    Kan je daar ook wedden hoeveel races er dit jaar niet doorgaan?

    • + 4
    • 11 maa 2020 - 10:15
    • ROYALERE

      Posts: 24.398

      Je kan beter wedden op races die wel doorgaan. Krijg je meer voor denk ik :p

      • + 0
      • 11 maa 2020 - 10:18
  • k.w

    Posts: 1.076

    Ik blijf het een raar gegeven vinden... een gok kantoor als sponsor. Het zet de deur op een kier voor eventueel beïnvloeding van resultaat . Neem nu het wielrennen waar zoals nu momenteel de hoofdsponsor van een ploeg een wed kantoor is , als bijvoorbeeld 1 van deze renners uit het peloton is weg gespurt en mogelijk de overwinning kan halen. wie zegt , als de uitkomst hierbij niet gunstig is voor de lopende weddenschappen , de sponsor druk of opdracht geeft dat de renner de benen moet stilhouden... Kort om .. ik vind dat gok instellingen niet als sponsoren in de sport mogen fungeren .

    • + 1
    • 11 maa 2020 - 14:00

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