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HP krijgt meest waar voor zijn geld als Formule 1-sponsor

  • Gepubliceerd op 14 jul 2011 11:18
  • 7
  • Door: Rob Veenstra
Het Duitse Sport Und Market heeft de resultaten van een nieuw onderzoek naar de waarde van Formule 1-sponsoring gepubliceerd. Hewlett-Packard, oftewel HP, kwam als grote winnaar uit de strijd. Met een jaarlijkse investering van 1,5 miljoen dollar bereikt de sponsor van Renault maar liefst 6,6 miljoen mensen.

De grote verliezer van het onderzoek is DHL, dat logistiekpartner en sponsor van de Formule 1 is. DHL steekt jaarlijks tien miljoen dollar in de koningsklasse van de autosport en bereikt daar slechts 300.000 mensen mee. Een woordvoerster van DHL benadrukt tegenover Handelsblatt dat het bedrijf heel tevreden is over de sponsoring. “Deze samenwerking voor de lange termijn is voor ons een van de meest krachtige platformen voor marketing.”
F1 Nieuws Renault

Reacties (7)

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  • Schumi81

    Posts: 622

    DHL zie je ook niet zo vaak voorbij komen. Allees bij / rond de pit staat 1 bordje geloof ik.

    • + 0
    • 14 jul 2011 - 11:35
  • Raikkonen-FAN

    Posts: 10.089

    hoe reken je uit bij hoeveel mensen het aankomt ??

    • + 0
    • 14 jul 2011 - 12:22
    • TJ

      Posts: 619

      Media onderzoek: bereik, netto bereik, GRP, contactfrequentie. Dat soort dingen.

      • + 0
      • 14 jul 2011 - 13:29
  • core2duo

    Posts: 1.512

    Als we het over de lange termijn meten (waar ik persoonlijk zelf meer waarde aan hecht) dan komt HP er minder rooskleurig eruit. Ze hebben zelfs in 2006 het toen lopende contract met Williams afgekocht.

    • + 0
    • 14 jul 2011 - 14:20
  • Pietje2013

    Posts: 8.974

    Die 300k mensen die ze bereiken zijn de NL F1-fans die allemaal naar een zwaar gesponsord nederlands programma kijken ;-)

    • + 0
    • 14 jul 2011 - 19:18
  • Pietje2013

    Posts: 8.974

    En het leukste is dat door dit bericht het rendement van HP weer hoger wordt.

    Doet me denken aan Harrie Jekkers die tegen een engelsman verteld wat hij verdient en dat hij met die 2min weer x euro\'s heeft verdient ;-)

    • + 0
    • 14 jul 2011 - 19:21
  • okkie

    Posts: 302

    Dat snap ik niet. Als HP als Renaultsponsor 6.6 miljoen mensen bereikt, dan moet DHL toch ook 6.6 miljoen mensen bereiken? Of sponsort DHL een andere Formule 1?

    • + 0
    • 17 jul 2011 - 17:49

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