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Ook AlphaTauri kiest voor digitale sponsorpanelen

  • Gepubliceerd op 12 sep 2023 14:09
  • 8
  • Door: Bob Plaizier

Het team van AlphaTauri kiest al tweede renstal op de grid voor een hypermoderne manier van sponsoring. De Italiaanse renstal heeft vandaag namelijk een opvallende deal aangekondigd. Dit biedt AlphaTauri in de toekomst veel meer mogelijkheden met het plaatsen van sponsor-logo's op de wagens.

AlphaTauri heeft namelijk bekend gemaakt dat ze vanaf 2024 gaan samenwerken met Seamless Digital. Dit bedrijf produceert panelen die tijdens de sessie van inhoud kunnen wisselen. Op de soort televisieschermpjes worden afwisselend meerdere logo's van sponsoren getoond. Het team van McLaren doet hetzelfde, hier zijn de panelen aan de rand van de cockpit te zien. Vanaf volgend seizoen is deze manier van sponsoring ook aanwezig bij AlphaTauri.

Lees verder op de volledige site
F1 Nieuws Alpha Tauri

Reacties (8)

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  • Vittorio Brambilla

    Posts: 1.143

    Het moet niet gekker worden......

    • + 0
    • 12 sep 2023 - 14:07
  • Starscreamer

    Posts: 1.094

    Wat een ontzettend goed idee.
    Dat hier niemand jaren eerder aan heeft gedacht.
    Nu kunnen kleinere sponsoren zich ook op de markt storten.
    Win win als je mij vraagt.

    • + 0
    • 12 sep 2023 - 14:19
    • TylaHunter

      Posts: 8.802

      Mclaren deed dit al.

      T wordt pas echt interessant als het buigbaar kan zijn voor bijvoorbeeld de achtervleugel. Als je dan onboard in de slipstream zit in Shanghai en elke 5 seconden een nieuwe sponsor toont dan zie je 4 a 5 sponsors= veel meer marketingwaarde van de vleugel

      • + 3
      • 12 sep 2023 - 15:57
  • f(1)orum

    Posts: 6.771

    Zouden die schermen ook het welbekende licht van de rode lantaarn kunnen weergeven?

    • + 0
    • 12 sep 2023 - 14:32
  • gridiron

    Posts: 1.194

    Mclaren had ze in Italië niet meer op auto

    • + 0
    • 12 sep 2023 - 17:52
  • OrangeArrows

    Posts: 2.892

    Hoe minder marketing op een auto hoe beter.

    • + 0
    • 12 sep 2023 - 19:36
  • AirJan

    Posts: 1.369

    Vreemde ontwikkeling gezien alle teams met name vorig jaar druk bezig waren met "afvallen". Zijn de extra centen zoveel belangrijker dan het extra gewicht? Dus kiezen voor de centen in plaats van de sportieve prestaties.

    • + 0
    • 13 sep 2023 - 08:38
    • jarka

      Posts: 1.499

      De vraag is natuurlijk leveren de extra centjes meer tijdwinst op dan het te verwaarlozen extra gewicht kost

      • + 0
      • 13 sep 2023 - 23:28

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