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'Viaplay krijgt stevige concurrentie van Ziggo Sport'

  • Gepubliceerd op 29 jan 2024 12:46
  • 22
  • Door: Bob Plaizier

De Formule 1 is in Nederland momenteel te zien bij streamingdienst Viaplay. De dienst zendt de sport sinds 2022 uit, maar het is nog niet duidelijk of ze dat volgend jaar ook kunnen doen. Viaplay wil de uitzendrechten graag behouden, maar er liggen meerdere kapers op de kust.

Het contract van Viaplay loopt eind dit jaar af. De van oorsprong Scandinavische dienst heeft een aantal roerige jaren achter de rug. In hun eerste jaar in Nederland ontvingen ze veel kritiek op het commentaar en de kwaliteit van de streams. In de afgelopen maanden verkeerde het bedrijf ook in financiële problemen. Uiteindelijk vonden ze nieuwe investeerders en daarmee zijn ze voorlopig gered van een faillissement. 

Viaplay liet eerder deze week weten dat ze de uitzendrechten graag in handen willen houden. Op dinsdag komen potentiële uitzendpartijen bij elkaar in Londen om uitleg te krijgen over het verdelen van de uitzendrechten en de biedingsprocedure. Het gaat hier om de rechten wereldwijd, en dus ook van Nederland. In gesprek met het financiële dagblad laat sportmarketeer Chris Woerts weten dat hij denkt dat Viaplay de beste papieren heeft, maar dat er kapers op de kust liggen: "Ziggo wil hun verloren abonnees terugwinnen. Voor Viaplay is het een kwestie van overleven. De winstgevendheid in Nederland willen ze niet opgeven. Er is niet voor niets onlangs extra geld gestort in het bedrijf."

F1 Nieuws Viaplay Ziggo Sport

Reacties (22)

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  • NoBullshit

    Posts: 4.490

    ''De winstgevendheid in Nederland willen ze niet opgeven'''

    Maken ze serieus winst in NL ondanks alle kosten zoals dure F1 rechten en weglopende abonnees???

    • + 9
    • 29 jan 2024 - 13:01
    • schwantz34

      Posts: 36.095

      Bijna iedereen is ondertussen gillend weg gerend bij Viaplay, dus winst maken lijkt mij ook een heel goot Bullshitverhaal.

      • + 8
      • 29 jan 2024 - 13:07
    • MWHT

      Posts: 4.007

      ben ook na 1 jaar gestopt met Viaplay, ik heb er echt een bloedhekel aan als een organisatie beloftes niet nakomt. Zit nu met F1tv maar vind ook dat niet ideaal. Hoop dat het terug gaat naar Ziggo; heb ik toch al ivm MotoGP, Imsa en Indycar

      En dankzij Ziggo ook weer kunnen genieten van de Daytona 24H, heb het idee dat bij Ziggo wel wat racesport liefhebbers zitten....

      • + 11
      • 29 jan 2024 - 14:47
    • NoBullshit

      Posts: 4.490

      Heb ook beetje heimwee naar Bert Devies van Eurosport die t/m 1996 het NL commentaar mocht doen daar haha....Bert 'en daar boenderd Gerhard Berger door de straten van Adelaide' Devies... :D

      • + 3
      • 29 jan 2024 - 15:27
    • Rogier hier

      Posts: 6.315

      Even op de achterkant van een bierviltje zoals wel eens vaker gedaan. Op het hoogtepunt had Viaplay ca. 800.000 abonnees in NL. stel dat dit nog zo is en gemiddeld betalen ze €50 per jaar= €40M omzet. Qua kosten is de uitzending van een racezondag al ca. €1M en nog €1M extra voor de overige uitzendingen daar omheen. Kortom, qua kosten maken ze al 22 races x €2M = €44M. Uit de reclame inkomsten en de doorverkoop van de beelden (aan o.a. Ziggo) moeten ze dus hun marketing-, overhead, overige uitzendingen en overige kosten compenseren én dan nog winst maken!? Daar geloof ik niks van.

      • + 6
      • 29 jan 2024 - 19:14
    • elflitso

      Posts: 1.121

      @NoBull Hahaaa ja Bert Devies, ik hoorde hem ook altijd graag

      • + 3
      • 29 jan 2024 - 19:36
    • Rvb1979

      Posts: 1.132

      @ rogier waarom zou 1 uitzending op zondag 1 miljoen moeten kosten.
      Ik denk dat het dichter bij een ton ligt dan bij een miljoen. Plus je betaalt minimaal 15 euro per maand waarvan er 3 in jaar geen race hebben. Dat is 135 euro per jaar voor de mensen die die 3 maanden opzeggen en geloof me dat doet niet iedereen. Dat is 67.000.000 omzet als er 500.000 abbonees zijn trek daar 30.000.000 af voor de rechten dan hou je 37.000.000 over om de rest te bekostigen dat moet lukken toch. Of ze lange termijn genoeg mensen houden weet ik niet, maar met deze redelijk concervatieve cijfers maken ze echt wel winst in Nederland

      • + 2
      • 29 jan 2024 - 21:57
    • elflitso

      Posts: 1.121

      Klopt Rbv, die berekening had ik ongeveer al eerder gemaakt.. Goed er komen ook wat andere kosten bij Maar dat is allemaal low budget. Het verdien model is er zeker voor 'Viapay' . Maar hun management klopt niet. Kijken alleen naar cijfers en niet naar wat er leeft onder de fans. Dat is hun doodsteek.

      • + 1
      • 29 jan 2024 - 22:36
  • Pietje Bell

    Posts: 21.588

    Motorsportdotcom
    @Motorsport

    Liberty Media, F1's parent company has maintained the top spot on Forbes’ list of
    the world’s most valuable sports empires for 2024, with a valuation of US$ 18.22 billion.⁠

    Liberty Media, het moederbedrijf van F1, heeft de eerste plaats behouden op Forbes'
    lijst van 's werelds meest waardevolle sportimperiums voor 2024,
    met een waarde van 18,22 miljard dollar. ⁠


    En ze willen nog méér verdienen ten koste van de sport!! Meer en meer stratencircuits
    (die flink willen betalen) totdat er niets meer van de echte racesport over is.

    • + 10
    • 29 jan 2024 - 13:04
    • F1jos

      Posts: 2.920

      Het geld ligt nog steeds op straat.

      • + 5
      • 29 jan 2024 - 14:32
  • TylaHunter

    Posts: 8.802

    Was t maar van Netflix... scheelt me weer een abbo.

    • + 1
    • 29 jan 2024 - 13:23
    • OrangeArrows

      Posts: 2.892

      Ja en nee. Dan krijg je een soort drive to survive achtig uitzending en verslag.

      • + 3
      • 29 jan 2024 - 13:45
    • Sergeant Gneisbaard

      Posts: 4.431

      klopt, dan stop ik subiet net kijken

      • + 2
      • 29 jan 2024 - 14:30
  • VER

    Posts: 460

    Waar 2 honden vechten om een been.... Komt er uit onverwachte hoek een 3de en gaat er mee heen.. ben benieuwd wie.. Apple? HBO?

    • + 1
    • 29 jan 2024 - 13:39
    • ADN

      Posts: 296

      Meestal et dit soort aanbestedingen heb je eerst een voorselectie en dan pas de definitieve biedingsronde. Waar de consument misschien verrast zal worden, zal dit voor Liberty niet zo zijn.

      • + 0
      • 29 jan 2024 - 14:20
    • NoBullshit

      Posts: 4.490

      Apple..HBO...of.....NOS Sport met bijbehorend zondagmiddag-schakelprogramma: ''En nu schakelen we even over naar het korfbal'' :D

      • + 1
      • 29 jan 2024 - 15:24
    • Rogier hier

      Posts: 6.315

      @Ver : Amazon heeft ook interesse hoorde ik. Dan moeten we dadelijk allemaal een Prime abo om F1 te kunnen zien.

      • + 1
      • 29 jan 2024 - 19:16
    • robstuart

      Posts: 85

      Amazon natuurlijk

      • + 0
      • 29 jan 2024 - 21:08
  • Panino

    Posts: 124

    Oud nieuws, Chris Woerts vertelde dit anderhalve week geleden al bij VI.

    • + 0
    • 29 jan 2024 - 14:46
    • core2duo

      Posts: 1.512

      Niet alleen bij VI maar ook bij VP heeft hij een heel interview afgegeven hierover. Chris is wel van de opendeuren intrappen. Ziggo heeft er een belang bij maar Viaplay ook. Apple heeft interesse maar dan wel als 1 pakket wereldwijd. Halverwege 2023 was Chris er 100% zeker van dat Ziggo de rechten zou gaan overnemen dus ik ben benieuwd waar hij in februari mee komt.

      • + 7
      • 29 jan 2024 - 15:43
    • Mosquito

      Posts: 327

      CHris Woerts roept zo vaak iets, dat hij vanzelf wel een keer gelijk heeft. Aan dat soort voorspellers heb je niet zoveel.

      • + 0
      • 29 jan 2024 - 22:59
  • Hagueian

    Posts: 4.734

    Zeg dan waarom Viaplay de beste papieren heeft Chris.

    • + 0
    • 30 jan 2024 - 17:55

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