Brawn GP-sponsors kregen in 2009 meest waar voor hun geld

Gepubliceerd op 16 feb 2010 11:03

Door: Rob Veenstra

De sponsors van Brawn GP hebben in 2009 relatief de meeste exposure terug gekregen voor hun investering. In de top tien van geldschieters die procentueel gezien het meest waar voor hun geld kregen zijn de eerste negen plekken voor Brawn GP-sponsors.

De eenmalige sponsor Itaipava, dat in de kampioensrace op Interlagos op de autos stond, eiste de eerste plek op. Het biermerk betaalde 500.000 dollar voor de sponsoring en kwam voor 4,3 miljoen dollar in beeld, zo berekende Formula Money. Itaipava kreeg 853 procent van de inleg terug.

Absoluut gezien leverden de sponsoring van McLaren en Toyota het meeste op. McLaren verdiende 122 miljoen dollar aan exposure, met negentig miljoen dollar op naam van hoofdsponsor Vodafone. Toyota staat op de tweede plaats met 105 miljoen dollar, waarbij titelsponsor Panasonic 95 miljoen dollar voor zijn rekening nam.

F1 Nieuws McLaren Brawn GP

Trending nieuws

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	0.170981				done	""

Brawn GP-sponsors kregen in 2009 meest waar voor hun geld

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patrickl

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