Force India maakt samenwerking met Smirnoff bekend

Gepubliceerd op 01 mei 2014 11:31

Door: Rob Veenstra

Force India heeft zoals verwacht Smirnoff aangekondigd als nieuwe sponsor. Het logo van het wodkamerk prijkt vanaf de Spaanse Grand Prix op de side-pods van de VJM07. Smirnoff zal de positie als partner van Force India gebruiken om de boodschap van niet rijden met een slok op te verspreiden.

Teameigenaar Vijay Mallya: "Het is geweldig dat Smirnoff de wereld van de Formule 1 betreedt. Het is een iconisch, globaal merk en we heten ze van harte welkom in de Force India-familie. Als team hebben we professionalisme op de circuits altijd gecombineerd met geweldige vieringen naast de baan en die waarden draagt Smirnoff ook hoog in het vaandel. Nu we onze sportieve progressie continueren is Smirnoff het ideale merk om die momenten te vieren en de sport open te stellen voor nieuwe fans."

Our sexy new look as we unveil the new partnership with @Smirnoff. Ready to hit the track in Barcelona! #FeelTheForce pic.twitter.com/DUAzZ1Wf1L
— Sahara Force India (@clubforce) 1 mei 2014

F1 Nieuws Force India

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