Diageo bedankte voor de eer van titelsponsor bij McLaren

  • Gepubliceerd op 24 sep 2014 09:08
  • comments 3
  • Door: Rob Veenstra
McLaren raakt whiskymerk Johnnie Walker niet kwijt als sponsor, maar moederbedrijf Diageo treedt ook niet in de voetsporen van Vodafone als nieuwe titelsponsor bij de Britse renstal. McLaren is al meer dan een jaar naar op zoek naar een opvolger van Vodafone, zonder succes.

In de tussentijd zijn veel grote bedrijven de revue gepasseerd, maar op de side-pods van de MP4-29 staat nog geen vaste nieuwe naam. Gillette, Sony, Emirates, zomaar een greep uit de merken die gelinkt zijn aan de rol van titelsponsor bij McLaren.

De Britse renstal had nu de hoop gevestigd op Diageo, meldt The Mirror. Het concern dat vele sterke dranken beheert bedankte echter voor die eer. Johnnie Walker blijft verbonden als geldschieter aan McLaren, maar niet in de hoedanigheid van titelsponsor.

Reacties (3)

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  • Het blijft toch raar dat een groot team, met enorme historie hier niet in slaagt.

    • + 0
    • 24 sep 2014 - 10:22
    • Ron stelt hele hoge eisen $$$$!

      • + 0
      • 24 sep 2014 - 11:44
  • Ronnie Boy riep toch na de 1e race dat de nieuwe titelsponsor binnen 2 weken bekend gemaakt zou worden? 2 maanden bedoelde hij ook niet, die zijn ook al voorbij. Zou hij dan 2 jaar bedoelen? Want dat lijkt er aardig op...!

    • + 0
    • 24 sep 2014 - 19:37

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