Williams plukt opnieuw een sponsor weg bij Lotus

  • Gepubliceerd op 02 dec 2014 15:11
  • comments 6
  • Door: Rob Veenstra
Het team van Williams doet goede zaken op de sponsormarkt. Het sterke voorbije seizoen van de Britse renstal vertaalt zich in meer geldschieters. Williams ondermijnt vooral het sponsorportfolio van Lotus. Na eerder Unilever/Rexona heeft nu ook Avanade de overstap gemaakt. De provider van technologie en services heeft zich voor meerdere jaren aan Williams verbonden.

Het logo van Avanade zal op de rand aan de voorkant van de side-pods van de nieuwe FW37 komen te staan. Claire Williams, vice-teambaas: "Williams heeft de afgelopen achttien maanden een ambitieus project ondernomen door te investeren in nieuwe technologieën waarmee we vooruitstrevend op het gebied van autosport en geavanceerde engineering blijven."

"We gaan nu nauw samenwerken met Avanade om te zorgen dat we onze investeringen volledig benutten. Avanade heeft ook begrip voor de synergie die deze relatie op andere vlakken met zich mee draagtt, zoals de innovatie van technologie, de juiste mix van vrouwen en mannen in organisaties en de aanmoediging van het volgen van bèta- en technische studies."

Reacties (6)

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  • De 1 z'n dood...juist.
    Al wens ik Lotus ook een beter seizoen hoor, arme Grosjean. Maar potdomme wat heb ik een zwak ontwikkeld voor Williams, met z'n geile, retro Martinistreepjes!
    Uiteindelijk categoriseer ik het dus toch als mooi nieuws!

    • + 0
    • 2 dec 2014 - 15:17
  • Aero

    Posts: 189

    Is dit het Maldonado effect? Bij Williams joeg hij ook alle sponsors weg, nu staan ze in de rij. Nu bij Lotus rennen ze nu ook hard weg en nieuwe vinden lukt ze ook al niet meer. Lotus kan maar een ding doen, die zak geld van Maldonado weg doen en jagen naar sponsors.

    • + 0
    • 2 dec 2014 - 15:52
  • Williams is op alle gebieden goed bezig. Wat een transformatie in 2 jaar tijd heeft dit team doorgemaakt. Door gericht te investeren en weer risico's durven te nemen zie je dat Williams weer op de weg terug zit. Terug aan het front, zowel op de baan als naast de baan is Williams weer een groot team aan het worden.

    • + 0
    • 2 dec 2014 - 16:00
  • Frank mag trots zijn op zijn dochter.

    • + 0
    • 2 dec 2014 - 16:22
  • Hier kan Sauber nog iets van leren...

    • + 0
    • 2 dec 2014 - 18:29
  • Al jaren mijn favoriete team. Komen ze terug en breken de goede tijden weer aan.

    Natuurlijk wel belangrijk wat voor wagen er wordt ontworpen.

    • + 0
    • 2 dec 2014 - 18:54

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