CNN tekent meerjarige overeenkomst met McLaren

  • Gepubliceerd op 20 jan 2015 13:51
  • comments 8
  • Door: Rob Veenstra
CNN heeft zich als nieuwe partner aan de McLaren Technology Group verbonden. De Amerikaanse nieuwszender was voorheen sponsor van Caterham, maar het voortbestaan van die renstal is hoogst onzeker. Het logo van CNN prijkt op de wing-end plates van de voorvleugel bij de McLaren MP4-30.

CNN tekende een meerjarige contract met McLaren-Honda. McLaren-baas Ron Dennis: "Er bestaat een duidelijk synergie tussen McLaren en CNN, we hebben veel raakvlakken. CNN is een krachtige en invloedrijke zender die zich al jaren sterk maakt voor innovatie en nieuwe technologie in een wereld die niet vergevingsgezind is. We begrijpen elkaar door en door."

"De samenwerking tussen McLaren en CNN is uniek doordat we opereren op een brede schaal. Onze gedeelde liefde voor techniek heeft ons verenigd, samen gaan we grenzen verleggen die veel verder gaan dan een conventionele rolverdeling tussen Formule 1-team en partner. Bij CNN zijn ze al net zo opgewonden als wij over het potentieel van deze relatie."

Reacties (8)

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  • ralph2102

    Posts: 952

    Breaking News

    • + 0
    • 20 jan 2015 - 14:02
    • aruba24

      Posts: 640

      Ron Dennis pakt de hooft sponsor van Caterham en caterham word Manor F1.

      • + 0
      • 20 jan 2015 - 14:30
  • Stitch

    Posts: 6.063

    Lekker originele tekst van Dennis. Die heeft het sjabloon voor dit soort berichten gebruikt en alleen de naam uitgewisseld.

    • + 0
    • 20 jan 2015 - 14:03
    • Mika Kimi

      Posts: 562

      Ik dacht precies hetzelfde. Al ben ik fan van Dennis en McLaren, dit soort teksten zijn echt dramatisch iedere keer.

      • + 0
      • 20 jan 2015 - 14:07
  • jderp

    Posts: 445

    Wel fijn voor Mclaren dat de wagen in ieder geval niet geheel kaal is.

    • + 0
    • 20 jan 2015 - 14:31
  • M Benz

    Posts: 1.152

    Ha, let maar op, straks krijg je op CNN elke dag nieuwsflitsen met een McLaren erop te zien, dus qua promotie een gouden zet van ome Ron ;):)

    • + 0
    • 20 jan 2015 - 14:51
    • Kevin

      Posts: 5.294

      Nu hopen dat dit toekomstperspectief ook leidt tot een nieuwe hoofdsponsor.

      • + 0
      • 20 jan 2015 - 15:33
  • Die laatste alinea.. Allemaal blablablablablabla. Dat ze niet kwijlend op de foto staan..

    • + 0
    • 20 jan 2015 - 18:15

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