McLaren slaat Hookit aan de haak als nieuwe partner

Gepubliceerd op 07 sep 2017 14:44

Door: Rob Veenstra

Het team van McLaren bundelt de krachten met nieuwe partner Hookit. Dat bedrijf krijgt als opdracht om de social media-kanalen en de digitale media van de Britse renstal te optimaliseren. Het gaat om een samenwerking voor de lange termijn.

McLaren-directeur Zak Brown: "Het is helder dat Hookit een pionier is in hun vakgebied en de diepste en meest omvangrijke oplossingen levert die aansluiten bij onze benodigdheden. De capaciteiten van Hookit vullen onze vooruitstrevende inzichten en zakelijke intelligentie verder aan. Dat moet ons in staat stellen om een meer tastbare return on investment te demonstreren voor al onze marketingactiviteiten."

F1 Nieuws McLaren

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