Havaianas betreedt als tweede slippermerk de Formule 1

  • Gepubliceerd op 23 maa 2018 02:06
  • comments 11
  • Door: Rob Veenstra

Force India heeft een toepasselijke 'halo'-sponsor aan zich gebonden. Net als McLaren met Gandys heeft de Indiase renstal een slippermerk gestrikt om de beugel boven de hoofden van de rijders te sieren, namelijk Havaianas. De naam van de fabrikant van teenslippers prijkt bij bepaalde Grands Prix op de halo van de VJM11, te beginnen komend weekend in Australië.

Force India-directeur Otmar Szafnauer: "We zijn verguld om Havaianas in de Formule 1 te brengen. En waar kunnen we het logo van Havaianas beter positioneren dan op de halo? Het is zo'n verstandige en logische ontwikkeling voor dit geliefde Braziliaanse merk, waarmee we gedurende het seizoen het strand bij geselecteerde Grand Prix-weekend naar de paddock zullen brengen. We zijn altijd al een avontuurlijk team geweest met onze marketinginspanningen en na de introductie van een roze livery in 2017 hopen we dat deze samenwerking met Havaianas de Formule 1-fans in 2018 aanspreekt."

Het logo van Havaianas staat ook bij een aantal Europese Grands Prix op de auto's van Force India en sowieso bij de Grand Prix van Brazilië, de thuisrace voor het Braziliaanse slippermerk.

Sommige mensen zullen dit ongetwijfeld grappig vinden,

ik vind het eigenlijk gewoon erg, f1 is een belachelijk circus aan het worden op deze manier!

  • 4
  • 23 maa 2018 - 08:21

Reacties (11)

Login om te reageren
  • Mooi, koop ik wel een ander merk teenslipper om mun poten op kapot te lopen ;)

    • + 0
    • 23 maa 2018 - 03:21
  • Rick F1

    Posts: 1.883

    Je zou bijna denken dat de FIA meer rare dingen voor de auto moet bedenken die sponsoren aantrekken.

    • + 2
    • 23 maa 2018 - 03:35
  • Moeder aller slippers! Ze hebben geluisterd :)

    • + 0
    • 23 maa 2018 - 08:14
  • Sommige mensen zullen dit ongetwijfeld grappig vinden,

    ik vind het eigenlijk gewoon erg, f1 is een belachelijk circus aan het worden op deze manier!

    • + 4
    • 23 maa 2018 - 08:21
    • Ik vind t het beste en grappigste wat ze kunnen doen, lekker die halo op de hak nemen door dit soort sponsors aan te trekken. Levert het iig nog wat op.

      • + 0
      • 23 maa 2018 - 14:58
  • Vol in de slipperstream.

    • + 1
    • 23 maa 2018 - 08:28
    • Als ze maar geen slippertje maken.

      • + 1
      • 23 maa 2018 - 08:46
    • miss is het ook wel een idee voor Second Love om zo'n slippertje te sponsoren ;-)

      • + 2
      • 23 maa 2018 - 08:50
    • Hehe, ouwe schuinsmarcheerder ;)

      • + 0
      • 23 maa 2018 - 14:59
  • Nou hebben we een Nederlands toptalent, dus moet er ook wat op de HALO van Red Bull komen natuurlijk.

    Greve, van Bommel, van Lier, van Haren; stap er maar in ;)

    • + 1
    • 23 maa 2018 - 08:56
  • Vroem!

    Posts: 302

    Ik blijf erbij dat een lingerie-string reclame nóg beter op zijn plek is hier...

    • + 1
    • 23 maa 2018 - 09:25

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