AlphaTauri kondigt nieuwe grote Amerikaanse sponsors aan

Gepubliceerd op 22 nov 2023 07:36

Door: Bob Plaizier

Het is geen geheim dat het team van AlphaTauri volgend jaar onder een andere naam op de grid staat. De Italiaanse zusterrenstal van Red Bull Racing zal een metamorfose ondergaan. CEO Peter Bayer kondigt een generieke identiteit en twee nieuwe grote Amerikaanse sponsors aan.

Teameigenaar Red Bull twijfelde begin dit jaar aan de toekomst van AlphaTauri. Na lang wikken en wegen besloot men het team niet te verkopen, maar ze kozen voor een nieuwe identiteit voor het team van AlphaTauri. Ze zijn al geruime tijd op zoek naar een nieuwe sponsor, eerder vielen onder meer de namen van Hugo Boss en Adidas. Het lijkt er echter op dat ze het team niet gaan vernoemen naar een sponsor, er gaan nu immers geruchten rond over de naam Racing Bulls.

Identiteit

AlphaTauri CEO Peter Bayer wil de geruchten niet bevestigen. Bayer is enthousiast over de plannen van zijn team en hij deelt alvast wat informatie met Motorsport.com: "De identiteit wordt generiek. De identiteit is wat Toro Rosso was, en het gaat nu weer meer richting de Red Bull-familie. We veranderen de naam van het bedrijf, we veranderen de identiteit, het logo, echt alles. Het is een totale relaunch, een volledige rebranding. De naam van het team is bepaald door de aandeelhouders. Ik moet die informatie met mij meedragen zonder het te delen. Dat is heel lastig!"

Amerikaanse sponsors

Bayer kondigt ook twee nieuwe grote Amerikaanse sponsors aan. De CEO stelt dat de komst van Daniel Ricciardo heeft bijgedragen aan de naamsbekendheid van het team in de Verenigde Staten: 'We zijn op de goede weg. We hebben in de Verenigde Staten twee bedrijven gevonden die elkaar ook mogen. We hebben een zeer goede meeting gehad met deze twee nieuwe partners. Ze begrijpen elkaar heel erg goed, het klikte meteen. We hebben gesproken over wanneer en hoe we het gaan aankondigen."

Paulie

Posts: 591

Starbulls coffee

2
22 nov 2023 - 08:54

F1 Nieuws Alpha Tauri

Reacties (11)

Patrick_St

Posts: 4.600
Andretti Cadillac :-)
- + 1
- 22 nov 2023 - 08:16
Paulie

Posts: 591
kentucky fried bull
- + 1
- 22 nov 2023 - 08:32
Larry Perkins

Posts: 47.777
Trump Red Pigs
- + 0
- 22 nov 2023 - 08:47
- Cyril Ratatouille
  
  Posts: 2.522
  Flauwe Kull Racing.
  + 0
  
  22 nov 2023 - 09:15
- DBGates
  
  Posts: 3.713
  Bull shit racing
  + 2
  
  22 nov 2023 - 09:44
- Larry Perkins
  
  Posts: 47.777
  Horsemouth Harakiri F1
  + 0
  
  22 nov 2023 - 13:37
Paulie

Posts: 591
Starbulls coffee
- + 2
- 22 nov 2023 - 08:54
Pietje Bell

Posts: 21.588
Het stond dus al langer vast dat Ricciardo volgend jaar bij AlphaTauri (nu) blijft
ivm de sponsordeal. Er is niemand die Perez kan vervangen, dus Perez blijft.

"Het lijkt er echter op dat ze het team niet gaan vernoemen naar een sponsor, er gaan nu immers geruchten rond over de naam Racing Bulls."

Iets meer info van Adam Cooper:
Over the Las Vegas GP weekend, team CEO Peter Bayer and his Faenza colleagues finalised plans for how to also incorporate the names of two new US-based sponsors into the official team title, and how and when the new look will be launched, with the publication of the official FIA entry list early next month a key deadline.

Asked by MSdotcom when confirmation might come, team principal Alessandro Alunni Bravi said:
"Five minutes after the FIA publishes the entry list!
All our statements were ready from November 2.

“Of course, we don't want to anticipate anything, but we are ready to announce the team name and the chassis name.

"We have existing partners of course, and we try to also expand with our partners the perimeter of the sponsorship deals.

“I think that we found a good way to do this, but there will be not just one title partner next year. I think there will be surprises, especially for the chassis name.”

“The identity will be generic,” Bayer told MSdotcom. “The identity is what Toro Rosso would have been, and it’s moving closer to the Red Bull family again.
But then it will appear with the naming rights partners.

"We will change the company name, we will change identity, logo, everything, a complete relaunch, complete rebrand.

Bayer said that the team’s profile in the United States, clearly helped by the presence of Drive to Survive star Daniel Ricciardo, has played an important role in attracting new backing.

“We're on a good trajectory,” he said. “And because we have such good traction in the US at the moment, we found these two companies who like each other.

"We had a very, very good meeting with these two big new partners. And they understood each other really well. They sort of mingled immediately.

“We talked about when do we announce it? What do we do? And we said look, this is what usually happens, and we have the FIA entry form and we have the livery presentation. And then they had ideas.

“They started brainstorming so much that I got scared, actually! They have a couple of very big ideas. They're thinking big, bigger than we would probably have dared to think.”
- + 2
- 22 nov 2023 - 08:55
- Pietje Bell
  
  Posts: 21.588
  Dit hoort niet in de quote thuis! Dit gaat over Alfa Romeo!
  
  Asked by MSdotcom when confirmation might come, team principal Alessandro Alunni Bravi said:
  "Five minutes after the FIA publishes the entry list!
  All our statements were ready from November 2.
  + 1
  
  22 nov 2023 - 09:06
schwantz34

Posts: 36.095
Ik ben heel benieuwd, maar voor de rest wacht ik de bull wel ff rustagh af.
- + 0
- 22 nov 2023 - 09:29
- Larry Perkins
  
  Posts: 47.777
  Ik ben niet echt benieuwd en krijg het vanzelf wel te horen...
  + 0
  
  22 nov 2023 - 13:31

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AlphaTauri kondigt nieuwe grote Amerikaanse sponsors aan

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