Force India strikt Hackett als nieuwe leverancier

  • Gepubliceerd op 06 maa 2012 14:03
  • comments 2
  • Door: Rob Veenstra
Het team van Force India slaat de handen ineen met kledingmerk Hackett. De Britse firma zal de teamleden van de Indiase renstal dit jaar voorzien van kleren voor het reizen van en naar de Grands Prix. Hackett wil haar naamsbekendheid vergroten, met name in India, en rekent op de globale aantrekkingskracht van de Formule 1.

Vijay Mallya: “Het doet me deugd om Hackett bij het team te verwelkomen en ik kijk ernaar uit om onze teamleden in de nieuwe outfits te zien. Ik heb veel interesse in mode en geloof dat de kleren die we dragen veel zeggen over wie we zijn en welke waarden belangrijk zijn voor ons. De Formule 1 is het perfecte uithangbord voor Hackett om hun traditie van stijl en kwaliteit tentoon te spreiden.”

Reacties (2)

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  • AirJan

    Posts: 1.369

    Toch wel een opvallende deal aangezien Hackett zich qua sponsoring tot nog toe heel duidelijk op britse projecten heeft gericht. Een polo team, een roeiclub, Aston Martin Racing, de boatrace.

    De merchandise kleding van FI zal ook wel gelijk een make-over krijgen met een bijbehorend Hackett prijskaartje :)

    • + 0
    • 6 maa 2012 - 15:44
    • DRF

      Posts: 1.315

      Welvarende Indiërs zijn gek op alles van de Britse elite. Als Hackett zich zo kan profileren in India dan is dit een vrij logische stap.

      • + 0
      • 6 maa 2012 - 16:09

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