UBS voorziet toename opbrengsten Formule 1 en aantal races

Gepubliceerd op 30 mei 2012 16:10

Door: Rob Veenstra

De opbrengsten van de Formule 1 zullen de komende jaren sterk groeien. Dat blijkt uit een onderzoek van analisten van bank UBS, een van de partners van de koningsklasse van de autosport, dat in handen viel van Reuters. De omzet stijgt voor 2016 van 1,5 miljard dollar naar 2,3 miljard dollar per jaar.

De Formule 1-opbrengsten zijn op te delen in drie bronnen, namelijk racepromotie-fees, televisierechten en reclame-opbrengsten. Allen zorgen ongeveer voor een derde van de inkomsten. UBS verwacht dat het aantal races uitgebreid wordt van 20 naar 22 races, wat meer fees in het laatje brengt. Reclame is echter de drijvende kracht achter de stijgende opbrengsten zijn, met elk jaar een extra globale sponsor erbij. UBS rekent op een totaal van 684 miljoen dollar op dat gebied in 2016, ten opzichte van 474 miljoen dollar in 2011.

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UBS voorziet toename opbrengsten Formule 1 en aantal races

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winti

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Rudi84

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UBS voorziet toename opbrengsten Formule 1 en aantal races

Trending nieuws

Reacties (3)

winti

GPGertAgain

Rudi84

Grand Prix van Bahrein

Donderdag

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Grand Prix van Bahrein

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Vrijdag

Vrije training 3

Zaterdag

Race

Donderdag

Vrije training 2

Vrijdag

Kwalificatie

Zaterdag

Snelste ronde

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test push 131

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De FIA heeft zichzelf voor schut gezet met onderzoek naar Susie en Toto Wolff

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