McLaren vormt commerciële samenwerking met YouTube

Gepubliceerd op 29 aug 2013 16:57

Door: Rob Veenstra

Het team van McLaren slaat de handen ineen met Youtube. De Britse renstal heeft al een tijdje een eigen kanaal op de video-website en nu is de samenwerking officieel. McLaren zal de inkomsten aanwenden voor nieuwe opwindende projecten op gebied van video en film.

Teambaas Martin Whitmarsh: "Zakelijk gezien is dit zeer positief nieuws. McLaren en Youtube zijn allebei zeer gerespecteerde merken. De combinatie van onze content met hun expertise stelt ons in staat om nog meer te bereiken. Doordat we nu geld verdienen aan ons materiaal kunnen we verder investeren in toekomstige video's. Dat is goed voor McLaren, dat is goed voor onze partners en dat is goed voor de fans."

Bestel hier de nieuwste McLaren merchandise!

F1 Nieuws McLaren

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