Verstappen in top tien marktpotentie van rijders

  • Gepubliceerd op 12 maa 2015 11:58
  • comments 7
  • Door: Rob Veenstra
Max Verstappen moet zijn eerste race in de Formule 1 nog rijden, maar zijn eerste top tien-notering is al een feit. De jonge debutant van Scuderia Toro Rosso is bij een studie van de Duitse firma Repucom in de top tien van coureurs die de meeste marktwaarde vertegenwoordigen. Bovenaan het lijstje prijkt de naam van Fernando Alonso, 98 procent van de Spanjaarden zou bekend zijn met de tweevoudig wereldkampioen.

Sebastiaan Westerhout, directeur van Repucom Nederland vertelde aan de Verstappen Info Page: "De teams zijn het afgelopen jaar flink gewijzigd en ook de top tien van coureurs met de hoogste marketingwaarde kent de nodige veranderingen. Hoe reageren merken op deze nieuwe grid? We zien dat steeds meer consumentenmerken in de Formule 1 stappen. Uiteindelijk zijn het de merken die profiteren van de marketingwaarde van een coureur. Nieuwe consumentgerichte partnerships zijn CNN's sponsorship van McLaren-Honda, de deal van Hugo Boss met Mercedes en Williams Martini's partnerships met Hackett, Unilever en Rexona."

"In Nederland zien we hetzelfde patroon. Zo verbindt Jumbo Supermarkten zijn naam aan Max Verstappen. De jongste Formule 1-debutant aller tijden heeft de potentie om uit te groeien tot een wereldster. Merken die vanaf het begin betrokken zijn profiteren van zijn groeiende reputatie."

Dames? Max is zo jong dat hij meisjes nog stom vindt :)

  • 2
  • 12 maa 2015 - 13:53

Reacties (7)

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  • floris

    Posts: 800

    nou nou, niet zo overdreven, en net doen alsof het alléén maar een hype is.
    Die gast kan toevallig wél een stukkie sturen.
    Kijk aan het eind van het seizoen maar es weer.

    Dán weet je pas echt hoe de vlag er bij hangt.

    Voorspelling ?
    Kyvat kan bij Red Bull de verwachtingen niet waar maken en wordt op afzienbare termijn ingeruild voor max Verstappen.

    Tot slot, Max, jonge, verzilver je naam zoveel mogelijk.
    Nu ben je hot, grijp die kans, geld stinkt niet.

    • + 1
    • 12 maa 2015 - 12:03
  • En beide dames? Hoe groot is Max zijn waarde bij hun gestegen? Zijn er al groepies in de paddock gesignaleerd.

    Wacht maar tot Max in Suzuka racet, dan vliegen duizenden Japanse tienermeisjes hem om de nek. Hopen dat Max van Japanse tiener... houd:-D

    • + 1
    • 12 maa 2015 - 12:15
    • bij de.

      • + -1
      • 12 maa 2015 - 12:15
    • dat zal zijn vriendin niet leuk vinden(zoek er maar eens op: Sabre Cook)

      • + 0
      • 12 maa 2015 - 13:47
    • Dames? Max is zo jong dat hij meisjes nog stom vindt :)

      • + 2
      • 12 maa 2015 - 13:53
    • jacky

      Posts: 3.224

      max heeft toch iets met het zusje van nyck de vries of is dat al over?

      • + 0
      • 12 maa 2015 - 19:18
    • jacky

      Posts: 3.224

      die sabre cook mag er ook wel wezen nieuwe vlam van max lees ik.

      • + 0
      • 12 maa 2015 - 19:22

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